动画片对受众卡通化心理行为影响研究
发布时间：2019-05-30 01:03
【摘要】： 从全球范围来讲,动画作为一种产业已经日趋成熟,并随着动画周边产品的不断开发与创新逐步形成了一条产业链条,它不仅是一种文化传播的承载方式和途径,同时也具有了更大的文化价值与商业价值。 动画作品作为一种文化产品进行传播,最终目的是被受众接受,并对受众产生一定程度影响,只有这样才能开发出具有市场前景的衍生产品。可以说,受众心理及行为研究是一切文化产品传播成功的前提与目的。 动画产品与其它文化产品对于受众的影响是不同的,它有着自己独特的方式与魅力,其他文化传播方式的受众研究并不能完全适用于动漫产品的传播,在借鉴的基础上,研究适合动画产业发展的受众心理及行为,将有助于整个动画产业的自主发展。 我国目前的动画受众心理研究大多是集中于对儿童和未成年受众的心理及行为研究基础之上的,这样的研究对于整个动画产业的发展来讲是不全面的。本文将试图从不同角度对动画受众心理作出较为完整系统的分析与论述,并希望通过这种分析得出具有实践指导意义的启示与对策。 本文包括引言、正文、结语三大部分。其中,正文由六章组成。第一章阐述了“卡通化”的心理行为表现方式,第二章论述了不同类型受众的“卡通化”心理行为差异,第三章分析不同类型的动画作品对受众产生的不同影响,这三章将“卡通化”心理行为从具体行为方式、受众因素与动画片类型因素三个方面进行了系统的归纳分析。第四章分析了“卡通化”心理行为产生和形成的原因,第五章阐述了“卡通化”心理行为对受众产生的影响,这两章将是本文研究的重点。第六章主要是在进行研究之后所等处的启示与对策,是本文研究的目的之所在。
[Abstract]:On a global scale, animation as an industry has become more and more mature, and with the continuous development and innovation of animation surrounding products, it has gradually formed an industrial chain, which is not only a way and way of carrying cultural communication. At the same time, it also has greater cultural value and commercial value. Animation works as a kind of cultural products spread, the ultimate goal is to be accepted by the audience, and have a certain degree of impact on the audience, only in this way can we develop derivatives with market prospects. It can be said that the study of audience psychology and behavior is the premise and purpose of the success of all cultural products. The influence of animation products and other cultural products on the audience is different, it has its own unique way and charm, the audience research of other cultural communication methods can not be fully applicable to the dissemination of animation products, on the basis of reference, The study of audience psychology and behavior suitable for the development of animation industry will contribute to the independent development of the whole animation industry. At present, most of the psychological research of animation audience in our country focuses on the psychology and behavior of children and underage audiences, which is not comprehensive for the development of the whole animation industry. This paper will try to make a more complete and systematic analysis and discussion of the psychology of animation audience from different angles, and hope that through this analysis, the enlightenment and countermeasures with practical guiding significance will be obtained. This paper includes three parts: introduction, main body and conclusion. Among them, the main body is composed of six chapters. The first chapter expounds the psychological and behavioral expression of "cartoon", the second chapter discusses the differences of "cartoon" psychological behavior of different types of audience, and the third chapter analyzes the different effects of different types of animation works on the audience. In these three chapters, the psychological behavior of cartoon is systematically summarized and analyzed from three aspects: specific behavior mode, audience factor and cartoon type factor. The fourth chapter analyzes the causes of the emergence and formation of "cartoon" psychological behavior, and the fifth chapter expounds the influence of "cartoon" psychological behavior on the audience. These two chapters will be the focus of this paper. The sixth chapter is mainly the enlightenment and countermeasures after the research, which is the purpose of this paper.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J954
本文编号：2488378
[Abstract]:On a global scale, animation as an industry has become more and more mature, and with the continuous development and innovation of animation surrounding products, it has gradually formed an industrial chain, which is not only a way and way of carrying cultural communication. At the same time, it also has greater cultural value and commercial value. Animation works as a kind of cultural products spread, the ultimate goal is to be accepted by the audience, and have a certain degree of impact on the audience, only in this way can we develop derivatives with market prospects. It can be said that the study of audience psychology and behavior is the premise and purpose of the success of all cultural products. The influence of animation products and other cultural products on the audience is different, it has its own unique way and charm, the audience research of other cultural communication methods can not be fully applicable to the dissemination of animation products, on the basis of reference, The study of audience psychology and behavior suitable for the development of animation industry will contribute to the independent development of the whole animation industry. At present, most of the psychological research of animation audience in our country focuses on the psychology and behavior of children and underage audiences, which is not comprehensive for the development of the whole animation industry. This paper will try to make a more complete and systematic analysis and discussion of the psychology of animation audience from different angles, and hope that through this analysis, the enlightenment and countermeasures with practical guiding significance will be obtained. This paper includes three parts: introduction, main body and conclusion. Among them, the main body is composed of six chapters. The first chapter expounds the psychological and behavioral expression of "cartoon", the second chapter discusses the differences of "cartoon" psychological behavior of different types of audience, and the third chapter analyzes the different effects of different types of animation works on the audience. In these three chapters, the psychological behavior of cartoon is systematically summarized and analyzed from three aspects: specific behavior mode, audience factor and cartoon type factor. The fourth chapter analyzes the causes of the emergence and formation of "cartoon" psychological behavior, and the fifth chapter expounds the influence of "cartoon" psychological behavior on the audience. These two chapters will be the focus of this paper. The sixth chapter is mainly the enlightenment and countermeasures after the research, which is the purpose of this paper.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J954
【引证文献】
相关期刊论文 前1条
1 王玲;王静梅;王军利;卢英俊;;卡通面孔与真实面孔识别的ERP比较研究[J];心理研究;2012年05期
相关博士学位论文 前1条
1 徐金龙;从资源到资本[D];华中师范大学;2011年
相关硕士学位论文 前1条
1 董志娟;儿童电视节目成人化问题与对策研究[D];陕西师范大学;2011年
，本文编号：2488378
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