拓维信息公司从项目到产品的战略转型研究
发布时间：2019-06-15 02:09
【摘要】：战略管理起源于上世纪60年代,经过50多年的发展,目前已经形成了较为完善的理论体系,并且在企业实践中得到了广泛应用。战略的正确与否成了企业能否做大做强的关键,特别是对于处于成长期的企业而言,战略的制定和实施尤其重要。 拓维信息公司(002261)是湖南省的一家高新技术企业,于1996年成立,2008年7月在深圳证券交易所挂牌上市。公司主要从事软件开发、系统集成、电信增值、动漫文化和电子商务等业务。在上市之前十多年的发展中,公司业务类型以项目为主。上市之后,凭借资本市场的资金优势,公司规模急剧扩张,但是原有的业务范围和商业模式对公司的快速发展造成了很大的局限,战略转型成了公司发展的必然选择。 拓维信息公司战略转型的重点是业务模式的转变,从项目型向产品型转变,本研究探究了拓维信息公司战略转型的背景、实施战略转型的必要性和战略转型基础、实施产品战略转型的措施和具体方法。其中重点研究了以下三个方面的内容：第一,拓维信息公司的经营环境,其中宏观环境有利于公司战略的实施,但微观环境却竞争激烈：第二,拓维信息公司项目运行的现状,存在的不足,及转型在人才技术和资金等方面具备的基础条件；第三,拓维信息公司产品战略的实施途径和方法。本文的研究不但对拓维信息公司的战略转型具有指导意义,而且对其他相关的战略转型实践具有参考和借鉴作用。
[Abstract]:Strategic management originated in 1960s, after more than 50 years of development, has formed a more perfect theoretical system, and has been widely used in enterprise practice. Whether the strategy is correct or not has become the key to whether the enterprise can be bigger and stronger, especially for the enterprises in the growth period, the formulation and implementation of the strategy is particularly important. Tuowei Information Company (002261) is a high-tech enterprise in Hunan Province, which was established in 1996 and listed on Shenzhen Stock Exchange in July 2008. The company is mainly engaged in software development, system integration, telecommunications value-added, animation culture and e-commerce and other business. In the development of more than ten years before listing, the business type of the company is mainly project. After listing, with the capital advantage of the capital market, the scale of the company has expanded rapidly, but the original business scope and business model have caused great limitations to the rapid development of the company, and the strategic transformation has become an inevitable choice for the development of the company. The focus of the strategic transformation of Tuowei Information Company is the transformation of the business model, from the project type to the product type. This study explores the background of the strategic transformation of Tuowei Information Company, the necessity of implementing the strategic transformation and the basis of the strategic transformation, and the measures and concrete methods for implementing the strategic transformation of the product. It focuses on the following three aspects: first, the business environment of Tuowei Information Company, in which the macro environment is conducive to the implementation of the company strategy, but the micro environment is fierce competition: second, the current situation of the project operation of Tuowei Information Company, the existing shortcomings, and the basic conditions of the transformation in the aspects of talent technology and capital; third, the implementation ways and methods of the product strategy of Tuowei Information Company. The research in this paper is not only of guiding significance to the strategic transformation of Tuowei Information Company, but also can be used for reference and reference to other related strategic transformation practices.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F276.44;F272
本文编号：2499882
[Abstract]:Strategic management originated in 1960s, after more than 50 years of development, has formed a more perfect theoretical system, and has been widely used in enterprise practice. Whether the strategy is correct or not has become the key to whether the enterprise can be bigger and stronger, especially for the enterprises in the growth period, the formulation and implementation of the strategy is particularly important. Tuowei Information Company (002261) is a high-tech enterprise in Hunan Province, which was established in 1996 and listed on Shenzhen Stock Exchange in July 2008. The company is mainly engaged in software development, system integration, telecommunications value-added, animation culture and e-commerce and other business. In the development of more than ten years before listing, the business type of the company is mainly project. After listing, with the capital advantage of the capital market, the scale of the company has expanded rapidly, but the original business scope and business model have caused great limitations to the rapid development of the company, and the strategic transformation has become an inevitable choice for the development of the company. The focus of the strategic transformation of Tuowei Information Company is the transformation of the business model, from the project type to the product type. This study explores the background of the strategic transformation of Tuowei Information Company, the necessity of implementing the strategic transformation and the basis of the strategic transformation, and the measures and concrete methods for implementing the strategic transformation of the product. It focuses on the following three aspects: first, the business environment of Tuowei Information Company, in which the macro environment is conducive to the implementation of the company strategy, but the micro environment is fierce competition: second, the current situation of the project operation of Tuowei Information Company, the existing shortcomings, and the basic conditions of the transformation in the aspects of talent technology and capital; third, the implementation ways and methods of the product strategy of Tuowei Information Company. The research in this paper is not only of guiding significance to the strategic transformation of Tuowei Information Company, but also can be used for reference and reference to other related strategic transformation practices.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F276.44;F272
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