动漫衍生产品的语意设计与形态创意
发布时间：2019-07-02 10:38
【摘要】：在中国动漫产业蓬勃发展的今天,国产原创动漫品牌的影响力日益增强。动漫衍生产品的开发逐渐成为动漫产业链盈利的重要环节。然而,与国外相比,我国的衍生产品设计品质普遍不高,绝大部分缺乏原创性。无法从激烈的市场竞争中脱颖而出,获得消费者的青睐。 本文试图通过工业设计中“产品语意学”理论的研究,为衍生产品的设计打开新的视野。借助其设计理念和方法,对动漫衍生产品形态设计的创意表现进行了一定的探索。并采用实例分析与理论研究相结合的方法,分析了衍生产品的语意构成内容及传达方式,探讨了衍生产品语意设计和形态创意的具体方法。将动漫设计与诸多设计类别紧密的联系在一起,并尝试在衍生产品设计过程中,注重产品实用功能的同时,强化动漫衍生产品的文化与情感的体验。对尚处于起步阶段的国内动漫衍生产品设计起到一定的借鉴作用。
[Abstract]:With the vigorous development of Chinese animation industry, the influence of domestic original animation brand is increasing day by day. The development of animation derivatives has gradually become an important link in the profit chain of animation industry chain. However, compared with foreign countries, the design quality of derivatives in China is generally not high, and most of them lack originality. Unable to stand out from the fierce market competition, get the favor of consumers. This paper attempts to open up a new field of vision for the design of derivative products through the study of the theory of product semantics in industrial design. With the help of its design concept and method, the creative performance of animation derivative product form design is explored to a certain extent. By using the method of case analysis and theoretical research, this paper analyzes the semantic composition and communication mode of derivative products, and probes into the concrete methods of semantic design and morphological creativity of derivative products. Anime design is closely related to many design categories, and tries to pay attention to the practical function of the product while strengthening the cultural and emotional experience of animation derivative products in the process of derivative product design. It plays a certain reference role in the design of domestic animation derivatives, which is still in its infancy.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J504
本文编号：2508867
[Abstract]:With the vigorous development of Chinese animation industry, the influence of domestic original animation brand is increasing day by day. The development of animation derivatives has gradually become an important link in the profit chain of animation industry chain. However, compared with foreign countries, the design quality of derivatives in China is generally not high, and most of them lack originality. Unable to stand out from the fierce market competition, get the favor of consumers. This paper attempts to open up a new field of vision for the design of derivative products through the study of the theory of product semantics in industrial design. With the help of its design concept and method, the creative performance of animation derivative product form design is explored to a certain extent. By using the method of case analysis and theoretical research, this paper analyzes the semantic composition and communication mode of derivative products, and probes into the concrete methods of semantic design and morphological creativity of derivative products. Anime design is closely related to many design categories, and tries to pay attention to the practical function of the product while strengthening the cultural and emotional experience of animation derivative products in the process of derivative product design. It plays a certain reference role in the design of domestic animation derivatives, which is still in its infancy.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J504
【相似文献】
相关期刊论文 前2条
1 王艳;;论动漫衍生产品的创意与开发[J];当代电影;2009年08期
2 张田田;;论社会学习理论在动漫衍生产品推广上的运用[J];青年作家(中外文艺版);2010年06期
相关硕士学位论文 前2条
1 粟媛;动漫衍生产品设计研究[D];湖南师范大学;2014年
2 赵媈;动漫企业著作权价值评估与运营中的法律问题[D];中国社会科学院研究生院;2013年
，本文编号：2508867
本文链接：https://www.wllwen.com/wenyilunwen/dongmansheji/2508867.html
