媒介时代的图像消费

发布时间：2018-01-14 06:35

本文关键词：媒介时代的图像消费　出处：《西南大学》2009年硕士论文　论文类型：学位论文

【摘要】： 图像消费在媒介时代是很有代表性的现象,它是媒介时代人们的主要生活方式,也是考察媒介时代大众这个群体的主要途径之一。对图像消费自身轨迹的梳理,其实就是通过对各个时代图像消费的考察,来了解每个时代的人们借由图像消费展现出来盼生存境遇。在媒介时代的大背景下考察图像消费,梳理图像消费自身的发展轨迹,分析图像消费的主要形式,是对图像消费这个抽象的现象本身进行直观的了解和认知。在这个认知的基础上,从图像消费的角度解读媒介时代的一些重要问题和现象,能够在了解图像消费的同时更了解我们的这个时代。图像消费在媒体时代的主要形式有平面杂志、影像广告、电视购物及网上购物等,通过对这些形式的具体分析和解读,可以更了解图像消费的表现形式,从中知道图像消费是通过图像构建过程中所附加的虚拟意义,达到欲望消费的目的。而第二媒介时代的图像消费形式让图像和商品更加紧密结合,使得景观世界得以建构,使人必须在图像消费中证明自己的存在。本文试图以图像消费作为切入点,分析媒介时代视觉艺术的特点,并将其与以往时代的艺术进行对比,分析视觉艺术在媒介时代的转变,即灵光的消逝和大众的狂欢是同一个过程,传统时代视觉艺术的膜拜价值变成了媒介时代里的散心和消遣,艺术从生产意义转变为生产快乐,视觉艺术完成了功能化的转型;通过对公共领域理论和图像消费结合起来分析,分析媒介是如何把公众变成大众,并由此得出媒介公共领域功能日渐削弱的原因和大众媒介自身图像化和商业化的特点密不可分,也由此得出公共领域在媒介时代逐渐缺失,我们生活在一个媒体用图像构建的虚拟时空的结论。
[Abstract]:Image consumption in the media age is a very representative phenomenon, it is the media age people's main way of life, but also the media age of mass as a group of one of the main ways to comb the image consumption track. In fact, through the study of the image consumption of each era, we can understand that the people of each era hope to survive by the image consumption. Under the background of the media era, the image consumption is investigated. Combing the development track of image consumption and analyzing the main form of image consumption, it is intuitive understanding and cognition of the abstract phenomenon of image consumption. Reading some important problems and phenomena in the media age from the perspective of image consumption, we can understand the image consumption as well as our era. The main form of image consumption in the media age is print magazine. Video advertising, TV shopping and online shopping, through the specific analysis and interpretation of these forms, can better understand the performance of image consumption. We know that image consumption is to achieve the purpose of desire consumption through the virtual meaning added in the process of image construction, while the image consumption form of the second medium era makes the image and goods more closely combined. The landscape world can be constructed, so that people must prove their existence in the image consumption. This paper tries to analyze the characteristics of visual art in the media age with image consumption as the starting point. And compare it with the art of the past, and analyze the transformation of visual art in the media age, that is, the disappearance of the light and the mass carnival is the same process. In the traditional times, the worship value of visual art has become the distraction and recreation in the media age, the art has changed from the meaning of production to the joy of production, and the visual art has completed the transformation of function. Through the combination of public domain theory and image consumption, this paper analyzes how the media turn the public into a mass. And from this we can conclude that the reason of the weakening of the function of the media public domain is inseparable from the characteristics of mass media itself image and commercialization, and it also draws the conclusion that the public domain is gradually missing in the media age. We live in the conclusion that a virtual space and time constructed by images in the media.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G206

【引证文献】