动漫元素融入茶叶产品广告设计的可行性分析

发布时间：2018-01-16 13:13

本文关键词：动漫元素融入茶叶产品广告设计的可行性分析　出处：《福建茶叶》2017年05期 　论文类型：期刊论文

【摘要】：现阶段,广告宣传成为产品营销的重要手段。企业想在同行业的竞争中赢得相对优势,不仅需要在生产技术和企业管理上做到"先声夺人",而且在广告设计上也需要凸显独特创意。我国茶叶文明历史悠久,茶叶产品种类繁多,广告设计思路也是层出不穷,。基于此,以茶叶产品广告设计为起点,借助实例研究了动漫元素在产品广告设计上的特色,对动漫元素在茶叶产品的广告设计上的推广进行了可行性分析,这对今后茶叶产品的广告的设计具有一定的指导意义。
[Abstract]:At present, advertising has become an important means of product marketing. In order to win the comparative advantage in the competition of the same industry, enterprises should not only "get ahead of the others" in terms of production technology and enterprise management. And in advertising design also need to highlight the unique creative. Tea civilization in China has a long history, tea products are diverse, advertising design ideas are endless. Based on this, the beginning of advertising design of tea products. With the aid of an example, the characteristics of animation elements in product advertising design are studied, and the feasibility analysis of the promotion of animation elements in the advertising design of tea products is carried out. This will have certain guiding significance to the design of the advertisement of tea products in the future.
【作者单位】：郑州科技学院;
【分类号】：F426.82;F713.83
【正文快照】： 茶叶在我国有几千多年的存在历史,是我国传统历史文化的象征,而动漫作为现代流行于青少年之中的时尚元素,似乎与茶叶这一老古董象征物毫无交集。然而,将动漫作为组成元素融入茶叶产品的广告设计中,可以实现传统与流行的密切结合,利用动漫元素的流行趋势,带动茶产业的快步发展,

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