广告创意设计对新产品营销的重要性

发布时间：2018-10-13 20:33

【摘要】：任何企业一个新产品问世或任何一个企业的品牌营销活动,首先必须设计出一个令消费者满意的企业产品形象,而企业形象的最有效传导方式就是广告宣传,通过广告宣传、形象推广将这种形象有效地传递给企业的目标顾客,这总结为企业知名度推广。然后才有可能激发顾客促成购买行为;一旦顾客购买此产品后,企业则需要以最优质的服务来满足顾客对这个"品牌形象"的期望,以保持对这种"良好印象"的维持和巩固,这总结为企业产品的美誉度;只有两方面完美结合才能促进新产品更顺利地走向市场。
[Abstract]:For any enterprise to come out with a new product or any enterprise's brand marketing activities, it is first necessary to design an enterprise product image that satisfies consumers, and the most effective transmission of enterprise image is advertising, through advertising. Image promotion effectively transmits this image to the target customers of the enterprise, which is summed up as corporate popularity promotion. Then it is possible to motivate the customer to purchase the product; once the customer buys the product, the company needs to meet the customer's expectations of the "brand image" with the highest quality of service to maintain and consolidate the "good impression". This is summed up as the reputation of enterprise products; only a perfect combination of the two to promote the new products to the market more smoothly.
【作者单位】：吉林动画学院广告学院;
【分类号】：F713.8;F274

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