哈尔滨城市户外LED广告的视觉设计研究
发布时间：2018-10-20 08:07
【摘要】：21世纪是科技和信息飞速发展的一个时代,随着城市建设的日新月异,户外广告的表现形式正发生着巨大的变化,从平面到立体、从无声到有声、从静态到动态、从手工绘制、电脑喷绘到今天户外LED广告的广泛应用,户外广告形式与内容都有了长足的发展与进步；特别是随着2008年北京奥运会、2009年中国国庆60周年大阅兵和2010年上海世博会的成功举办,LED广告作为新媒体环境下的一个全新的户外广告形式,正被越来越多的中国城市管理者和设计师所关注和认识。 在科技、文化、经济高速增长的现代社会,作为设计者来说,重视其作品的视觉设计与城市环境的相互关系,是对户外广告自身环境定位的考虑,也是对未来城市建设发展不可推卸的一种社会责任。户外LED广告不仅仅是为广告主发布广告,它也肩负着传播城市文化的社会责任。作为美化城市的一种艺术品,户外LED广告是反映城市经济发达程度以及人们的精神面貌和文化素养的标志；作为一个城市的标志性设施,户外LED广告更应注重社会责任感和城市公共意识。本课题的研究目的在于如何充分认识和发挥户外LED广告在城市中的视觉表现形式,对哈尔滨城市发展建设的影响,从而达到提升城市形象和美化城市环境的目的。本文运用理论研究和调查分析的方法,探讨城市建设发展对户外LED广告视觉设计的导向作用,总结出如何使户外LED广告在视觉设计上满足城市发展建设对实用、审美、情感等方面的需求。
[Abstract]:The 21st century is an era of rapid development of science and technology and information. With the rapid development of urban construction, the manifestation of outdoor advertising is undergoing tremendous changes, from plane to stereo, from silence to sound, from static to dynamic, from manual drawing. With the wide application of outdoor LED advertisement, the form and content of outdoor advertisement have made great progress. In particular, with the 2008 Beijing Olympic Games, the Chinese National Day 60th anniversary parade in 2009 and the successful holding of the 2010 Shanghai World Expo, LED advertising as a new form of outdoor advertising under the new media environment, More and more Chinese city managers and designers are paying attention and understanding. In the modern society with the rapid growth of science and technology, culture and economy, as a designer, it is the consideration of the orientation of outdoor advertisement to attach importance to the relationship between the visual design of its works and the urban environment. It is also an unshirkable social responsibility for the future urban construction and development. Outdoor LED advertising is not only advertising for advertisers, it also shoulders the social responsibility of spreading urban culture. As a kind of art to beautify the city, outdoor LED advertisement is a symbol of the city's economic development, people's spiritual outlook and cultural accomplishment, as a landmark facility of a city. Outdoor LED advertising should pay more attention to social responsibility and urban public consciousness. The purpose of this research is to fully understand and give full play to the visual expression of outdoor LED advertising in the city and its influence on the development and construction of Harbin, so as to improve the city image and beautify the city environment. Using the methods of theoretical research and investigation and analysis, this paper discusses the guiding effect of urban construction development on the visual design of outdoor LED advertisements, and summarizes how to make outdoor LED advertisements meet the practical and aesthetic requirements of urban development and construction in terms of visual design. A need for emotion, etc.
【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524;F713.8
本文编号：2282554
[Abstract]:The 21st century is an era of rapid development of science and technology and information. With the rapid development of urban construction, the manifestation of outdoor advertising is undergoing tremendous changes, from plane to stereo, from silence to sound, from static to dynamic, from manual drawing. With the wide application of outdoor LED advertisement, the form and content of outdoor advertisement have made great progress. In particular, with the 2008 Beijing Olympic Games, the Chinese National Day 60th anniversary parade in 2009 and the successful holding of the 2010 Shanghai World Expo, LED advertising as a new form of outdoor advertising under the new media environment, More and more Chinese city managers and designers are paying attention and understanding. In the modern society with the rapid growth of science and technology, culture and economy, as a designer, it is the consideration of the orientation of outdoor advertisement to attach importance to the relationship between the visual design of its works and the urban environment. It is also an unshirkable social responsibility for the future urban construction and development. Outdoor LED advertising is not only advertising for advertisers, it also shoulders the social responsibility of spreading urban culture. As a kind of art to beautify the city, outdoor LED advertisement is a symbol of the city's economic development, people's spiritual outlook and cultural accomplishment, as a landmark facility of a city. Outdoor LED advertising should pay more attention to social responsibility and urban public consciousness. The purpose of this research is to fully understand and give full play to the visual expression of outdoor LED advertising in the city and its influence on the development and construction of Harbin, so as to improve the city image and beautify the city environment. Using the methods of theoretical research and investigation and analysis, this paper discusses the guiding effect of urban construction development on the visual design of outdoor LED advertisements, and summarizes how to make outdoor LED advertisements meet the practical and aesthetic requirements of urban development and construction in terms of visual design. A need for emotion, etc.
【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524;F713.8
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