网络广告中交互动画的设计应用研究
发布时间：2018-10-24 21:03
【摘要】：随着我国互联网的高速发展,许多广告企业也逐渐将网络作为一种新型的广告传播途径,网络广告的形式是丰富多彩的,它利用多媒体技术将图像、声音、文字等融为一体,从而带给人们最直观的感受,网络广告中的交互动画指的是能实现动画与观众互动的一种广告形式,交互动画的设计主要利用的是计算机技术和多媒体技术,目前,交互动画已经在网络广告中应用得比较广泛。
[Abstract]:With the rapid development of the Internet in China, many advertising enterprises gradually regard the network as a new way of advertising communication. The form of network advertising is rich and colorful. It uses multimedia technology to integrate image, sound, text and so on. The interactive animation in the network advertisement refers to an advertising form that can realize the interaction between animation and the audience. The design of interactive animation mainly uses computer technology and multimedia technology. At present, the design of interactive animation mainly uses computer technology and multimedia technology. Interactive animation has been widely used in online advertising.
【作者单位】： 中铁第一勘察设计院集团公司;
【分类号】：TP391.41
本文编号：2292548
[Abstract]:With the rapid development of the Internet in China, many advertising enterprises gradually regard the network as a new way of advertising communication. The form of network advertising is rich and colorful. It uses multimedia technology to integrate image, sound, text and so on. The interactive animation in the network advertisement refers to an advertising form that can realize the interaction between animation and the audience. The design of interactive animation mainly uses computer technology and multimedia technology. At present, the design of interactive animation mainly uses computer technology and multimedia technology. Interactive animation has been widely used in online advertising.
【作者单位】： 中铁第一勘察设计院集团公司;
【分类号】：TP391.41
【参考文献】
相关期刊论文 前2条
1 王静;;浅析网络广告交互动画设计的艺术性[J];设计艺术研究;2012年03期
2 王静;;网络广告交互动画设计的艺术[J];新闻爱好者;2009年22期
【二级参考文献】
相关期刊论文 前2条
1 程金福;论广告艺术的形成及其艺术特征[J];安徽教育学院学报;2005年01期
2 莫军华;标志设计的艺术性[J];南京艺术学院学报(美术与设计版);2005年03期
，本文编号：2292548
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