广告传播信息系统设计与实现

发布时间：2018-10-25 07:01

【摘要】：传播是指社会信息的传递或社会信息系统的运行,而广告是信息的载体。企业在激烈的市场竞争中需要为自己做广告宣传。宣传广告大多是耗材产品,如何统一宣传广告的工作,对大企业而言,越发的重要。绵阳移动分公司,为了统一宣传管理工作,以控制广告宣传流程为依托,开发设计“广告传播信息系统”,通过该系统实现广告宣传的统一化管理。通过该广告传播信息系统,实现由第三方广告资源提供商的统一化管理,广告资源的统一化管理以及户外广告区域的统一化管理。广告资源提供商通过登录该平台,实现了广告资源的交付,而作为绵阳移动公司,通过该平台实现对广告的统一审核,并将审核后的广告资源与户外广告区域实现自动化关联控制,继而实现传播宣传广告的透明,统一化管理。这也是本课题的研究之所在。为了实现统一化管理,通过研究,本课题将该平台主要划分为用户管理模块,媒体资源管理模块,资源提供商管理模块,宣传广告管理模块。通过用户管理模块,绵阳移动公司可对涉及的广告宣传人员进行统一化信息管理。通过资源提供商管理模块,第三方资源服务提供商可以对自身信息进行维护,提交公司所设计的广告资源产品(如广告图片,广告视频),绵阳移动分公司可对该公司提交的广告资源产品进行统一审核,审核通过后的产品,有宣传广告管理模块与户外广告区域进行关联,进而进行实时更新,实时控制。实现这一课题,利用软件工程原理为依托,在技术上采用B/S结构,ASP.net进行开发完成,经过后期的运行情况来看,其满足了基本需求。在此项目中,本人主要负责了前期的需求分析,将系统模块进行划分,结合工作情况,对系统各模块的业务逻辑进行了设计,进行了编码,并参与测试工作,从最后的测试结果来看,系统满足先前的需求,满足了设计要求,并且在使用过程中得到了同事的好评。
[Abstract]:Communication refers to the transmission of social information or the operation of social information system, and advertising is the carrier of information. Enterprises in the fierce market competition needs to do advertising for themselves. Advertising is mostly consumable products, how to unify the advertising work, for large enterprises, more and more important. Mianyang Mobile Branch Company, in order to unify the propaganda management work, to control the advertising process as the basis, to develop and design the "advertising communication information system", through this system to achieve the unified management of advertising publicity. Through the advertising communication information system, the unified management of the third-party advertising resource provider, the unified management of the advertising resources and the unified management of the outdoor advertising area are realized. The advertising resource provider has realized the delivery of advertising resources by logging in to the platform, and as Mianyang Mobile Company, through the platform to achieve the unified audit of advertising, And the audited advertising resources and outdoor advertising area to achieve automatic association control, and then achieve the transparency of the dissemination of advertising, unified management. This is also the subject of the study. In order to realize unified management, the platform is divided into user management module, media resource management module, resource provider management module and advertising management module. Through the user management module, Mianyang Mobile Company can unify the information management of the advertising personnel involved. Through the resource provider management module, third-party resource service providers can maintain their own information and submit advertising resources products (such as advertising pictures) designed by the company. Advertising video), Mianyang Mobile Branch can submit the advertising resources of the company to conduct a unified review of products, after the audit of the product, advertising management module and outdoor advertising area associated, and then real-time update, real-time control. Based on the principle of software engineering, we adopt B / S structure and ASP.net to develop this subject. After the later period of operation, it meets the basic needs. In this project, I am mainly responsible for the early requirements analysis, the system modules are divided, combined with the work, the business logic of the system modules were designed, coded, and participated in the testing work. From the final test results, the system meets the previous requirements, meets the design requirements, and is well received by colleagues in the process of use.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TP311.52

【共引文献】