广告中的计算机不应再孤独
发布时间：2018-10-29 10:23
【摘要】：在计算机与网络时代一部分缺少人文精神和真情实感，充满技术味的广告作品在泛滥，其原因何在已成为广告研究者关注的重点之一。无论优秀还是低劣的广告作品在技术实现层面基本上是以计算机作为主要工具，但在广告研究时常常将计算机排斥在外，计算机的发展没有停下来等待广告研究者仔细的研究。于是，计算机在广告领域无所不在的同时，还得承担产生低劣广告作品的部分“责任”。本文试图从计算机的发展以及计算机进入艺术相关领域的过程，探讨就广告作品的技术实现层面而言，实际上是没有优秀和低劣的差别，，关键在于计算机的使用者——广告人的素质与水平，好的广告作品依靠技术实现后应该看不见技术的存在。
[Abstract]:In the era of computer and network, the lack of humanistic spirit and true feelings, and the proliferation of advertising works full of technical taste, the reason why has become one of the focus of attention of advertising researchers. Whether excellent or inferior advertising works are basically computer as the main tool in the aspect of technical realization, but in advertising research, computers are often excluded, and the development of computers does not stop to wait for the careful study of advertising researchers. As a result, computers are ubiquitous in advertising, but also assume part of the responsibility for producing poor advertising. From the development of computer and the process of computer entering the field of art, this paper tries to discuss that there is no difference between excellent and inferior in terms of the technical realization of advertising works. The key lies in the quality and level of the computer user-advertisers. Good advertising works should not see the existence of technology after it is realized by technology.
【作者单位】： 四川大学广告学系!四川成都
【分类号】：TP399
[Abstract]:In the era of computer and network, the lack of humanistic spirit and true feelings, and the proliferation of advertising works full of technical taste, the reason why has become one of the focus of attention of advertising researchers. Whether excellent or inferior advertising works are basically computer as the main tool in the aspect of technical realization, but in advertising research, computers are often excluded, and the development of computers does not stop to wait for the careful study of advertising researchers. As a result, computers are ubiquitous in advertising, but also assume part of the responsibility for producing poor advertising. From the development of computer and the process of computer entering the field of art, this paper tries to discuss that there is no difference between excellent and inferior in terms of the technical realization of advertising works. The key lies in the quality and level of the computer user-advertisers. Good advertising works should not see the existence of technology after it is realized by technology.
【作者单位】： 四川大学广告学系!四川成都
【分类号】：TP399
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