广告对城市空间环境的影响
发布时间：2018-10-30 16:05
【摘要】： 近几年来，，广告充斥着城市的大街小巷，传递着各种各样的信息，在城市环境中所占份量越来越大，但在城市建设工作中却没有得到足够的重视；而且广告在规划的各项工作中没有明确的法律依据；这对城市的环境质量，城市形象，城市的综合竞争力，带来了一些负面因素。 广告是一项重要产业，可以加速商品的流通速度，提高企业的形象地位，改善城市的经济收入，它是城市建设中不可缺少的元素。今天，我们提倡把城市的有效资源，作为一种商品来经营，为城市的发展注入经济活力；广告也是一种资源，如何在城市建设中很好的运用?如何改善城市的环境，既提高城市的品位，又为经济的发展提供新鲜的血液，成了城市设计者和管理者的任务之重。 本文针对广告在城市中的现状，及建设管理中出现的漏洞，运用城市设计、环境行为学和其它一些相关理论，借鉴多个学科的研究成果，系统地分析了广告的经济作用，广告对城市空间环境的影响，广告对人视知觉的影响；不同运动状态下的广告尺度，不同空间、节点的广告尺度、色彩；不同性质，不同功能的城市用地与广告之间的关系等等；总结出广告在城市规划设计中所遵循的原则，提出了具体的设计方法，力求为城市设计者提供理论基础，为城市管理者提供法律保障，为人居环境改善提供合理的目标与途径。
[Abstract]:In recent years, the advertisement is full of streets and alleys of the city, transmitting all kinds of information, occupying more and more weight in the urban environment, but it has not been paid enough attention to in the urban construction work; Moreover, there is no clear legal basis for advertising in all aspects of planning, which brings some negative factors to the city's environmental quality, city image and the city's comprehensive competitiveness. Advertising is an important industry, which can speed up the circulation of goods, improve the image status of enterprises and improve the economic income of cities. It is an indispensable element in urban construction. Today, we advocate that the effective resources of the city should be operated as a commodity to inject economic vitality into the development of the city, and that advertising is also a kind of resource, how to make good use of it in the construction of the city? How to improve the city environment, not only to improve the city's grade, but also to provide fresh blood for the economic development, has become the task of city designers and managers. In view of the present situation of advertising in cities and the loopholes in construction management, this paper systematically analyzes the economic function of advertising by using the theories of urban design, environmental behavior and other related theories, and drawing lessons from the research results of many disciplines. The influence of advertisement on urban space environment and the influence of advertisement on human visual perception; Advertising scale, color of different space and node, the relationship between different properties and functions of urban land and advertising, etc. This paper summarizes the principles followed by advertising in urban planning and design, and puts forward specific design methods in order to provide theoretical basis for urban designers, legal protection for city administrators, and reasonable objectives and approaches for improving human settlements.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2003
【分类号】：TU984.11
本文编号：2300483
[Abstract]:In recent years, the advertisement is full of streets and alleys of the city, transmitting all kinds of information, occupying more and more weight in the urban environment, but it has not been paid enough attention to in the urban construction work; Moreover, there is no clear legal basis for advertising in all aspects of planning, which brings some negative factors to the city's environmental quality, city image and the city's comprehensive competitiveness. Advertising is an important industry, which can speed up the circulation of goods, improve the image status of enterprises and improve the economic income of cities. It is an indispensable element in urban construction. Today, we advocate that the effective resources of the city should be operated as a commodity to inject economic vitality into the development of the city, and that advertising is also a kind of resource, how to make good use of it in the construction of the city? How to improve the city environment, not only to improve the city's grade, but also to provide fresh blood for the economic development, has become the task of city designers and managers. In view of the present situation of advertising in cities and the loopholes in construction management, this paper systematically analyzes the economic function of advertising by using the theories of urban design, environmental behavior and other related theories, and drawing lessons from the research results of many disciplines. The influence of advertisement on urban space environment and the influence of advertisement on human visual perception; Advertising scale, color of different space and node, the relationship between different properties and functions of urban land and advertising, etc. This paper summarizes the principles followed by advertising in urban planning and design, and puts forward specific design methods in order to provide theoretical basis for urban designers, legal protection for city administrators, and reasonable objectives and approaches for improving human settlements.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2003
【分类号】：TU984.11
【引证文献】
相关期刊论文 前3条
1 欧阳yN昕;冯兵;;浅谈桂林市中心城区户外广告尺度[J];科技风;2009年09期
2 刘圆圆;任乃鑫;付青;;沿街广告与建筑的一体化设计初探[J];沈阳建筑大学学报(社会科学版);2006年04期
3 范媛媛;;导向标识设计中传播理念的分析[J];艺术与设计(理论);2011年03期
本文编号：2300483
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