产品设计中基于隐喻学的文化元素再造

发布时间：2018-10-31 08:24

【摘要】：文化再造是对文化再利用的一个新的手段,其所指不仅是对文化意象的提取和生硬套用,而是在理解和分析的基础上赋予旧有文化新的生命新的发展。隐喻学是语言学中研究隐喻的一个分支,现有的隐喻学研究对隐喻的修辞作用、认知功能、产生机制以及使用方法等几个方面,结合语言表达的语境、语用、语意、语构等要素,做了大量的分析。隐喻是语言表达的基本方式之一,而后发展成为一种认知和思想方式,广泛地应用于各个领域。隐喻在设计中的应用已不鲜见,尤其是在广告设计,界面的视觉设计和一些建筑或产品设计中,隐喻手法已被发挥的淋漓精致,但大多都停留在视觉层面。现代产品设计朝向多维度感官扩增方面发展,强调功能的联觉性。产品中实现文化再造应当结合产品本身的特点和创新设计来发挥文化的隐性部分。如何使用隐喻学方法,有效提取文化元素,经过分析和重构,并利用产品的智能化和交互特征再造文化元素,是本文研究的重点。文化产品的再造一方面是对文化的解读和再利用,另一方面则是对产品的创新和再设计。本文首先分析文化与造物的关系,阐释文化再造的概念和意义。同时,剖析隐喻学中对隐喻的现有研究,结合当前的隐喻案例,讨论其在产品设计文化元素再造中的可行性和作用,总结出关于义素分析、活动隐喻、情感化交互等关于隐喻的理论和方法。接着通过介绍现代情感化互动产品的设计案例和以传感技术为主要的实现关键技术,结合提取的文化元素进一步讨论再造的方法。最后,将此方法应用到两个旅游产品设计的实例中去,提取杭州西湖文化,对智能化交互式桌面加湿器进行再造设计,证明了理论和方法的可实现性。
[Abstract]:Cultural reengineering is a new means to reuse culture, which not only refers to the extraction and stiff application of cultural image, but also endows the old culture with a new life and new development on the basis of understanding and analysis. Metaphorics is a branch of the study of metaphor in linguistics. The existing metaphorical studies on the rhetorical function, cognitive function, production mechanism and usage of metaphor are combined with the context, pragmatics and meaning of language expression. A great deal of analysis has been done on the elements such as construction. Metaphor is one of the basic ways of language expression, and then develops into a way of cognition and thought, which is widely used in various fields. The application of metaphor in design is not uncommon, especially in advertising design, visual design of interface and some architectural or product design, metaphor techniques have been played exquisite, but mostly stay in the visual level. Modern product design develops towards multi-dimensional sensory amplification, emphasizing synesthesia. In order to realize the cultural reengineering, the recessive part of the culture should be brought into full play according to the characteristics of the product itself and the innovative design. How to use metaphorical methods to extract cultural elements effectively, to analyze and reconstruct them, and to reconstruct cultural elements by using the intelligent and interactive features of products is the focus of this paper. On the one hand, the reengineering of cultural products is the interpretation and reuse of culture, on the other hand, it is the innovation and redesign of products. This paper first analyzes the relationship between culture and creation, explains the concept and significance of cultural reengineering. At the same time, this paper analyzes the existing research on metaphor in metaphorics, and discusses its feasibility and function in the reconstruction of cultural elements of product design, combining with the current cases of metaphor, and summarizes the analysis of sememe and the metaphor of activity. Emotional interaction and other theories and methods of metaphor. Then through introducing the design case of the modern emotional interactive product and the key technology of realizing the sensor technology, combining with the extracted cultural elements, the method of reconstruction is further discussed. Finally, this method is applied to two examples of tourism product design, the culture of West Lake in Hangzhou is extracted, and the intelligent interactive desktop humidifier is redesigned, which proves the realizability of the theory and method.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TB472

【共引文献】