DM广告在不同公共环境中的应用设计

发布时间：2018-11-02 07:45

【摘要】：随着社会的发展和科学技术的进步,DM广告已经渐渐的成为现代社会商家开拓商机、消费者了解商品必不可少的一道沟通桥梁了。我们几乎在任何场合都能看到各种形式的DM的身影,尤其在街边、商场、各种交通工具上等等DM最为多见。由于出现在的公共环境不同,所以它们面对的受众人群就不尽相同,在设计的过程中就要根据实际的情况去分析不同场所中的消费人群的消费心理变化,总结其中的一些基本设计规律,从规律中突破再创新。所谓的创新就是根据当今世界共同的主题,使我们设计的DM符合环保创新思维的要求,在纸张工艺上寻求一种新的造纸技术。这种技术不但能做到环保、大大降低成本,而且可作为一个创新点来吸引更多的消费者的眼球。本文旨在探讨DM发展历程的基础上总结DM在不同公共环境下设计的不同侧重点,从而寻找符合时代发展的新的DM之路。
[Abstract]:With the development of society and the progress of science and technology, DM advertising has become an indispensable communication bridge for modern businesses to open up business opportunities and consumers understand commodities. We can see all kinds of DM in almost any situation, especially on the street, shopping mall, all kinds of transportation, etc. DM is the most common. Because they appear in different public environments, the audience they face is not the same. In the process of design, we should analyze the changes of consumer psychology in different places according to the actual situation. Summarize some of the basic design laws, break through the laws of re-innovation. The so-called innovation is according to the common theme of the world today, make the DM that we design accord with the request of the environmental protection innovation thought, seek a kind of new paper technology in the paper craft. This technology can not only achieve environmental protection, greatly reduce costs, but also as an innovation point to attract more consumer attention. The purpose of this paper is to summarize the different emphases of DM design in different public environments on the basis of discussing the development course of DM, so as to find a new way of DM in line with the development of the times.
【学位授予单位】：吉林艺术学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J53;F713.8

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