抽象形态在公益广告中的设计研究
发布时间：2018-11-05 13:13
【摘要】：宇宙原本就是抽象的。抽象艺术定义：非具象、非理性的纯粹视觉形式。抽象形态是一种智慧，是从零开始以童真的眼睛获得重新“发现”世界的创造力，一种运用形态语言获得真正创造能力的方法。抽象形态是提炼程度高的形态，用几何抽象的点、线、面、体、色等造型元素在设计中凝结组合，强调艺术家的主观意识。抽象形态不直接模仿显示，，是根据原形的概念及意义而创造的观念符号，使人无法直接辩清原始的形象及意义。由于抽象形态特点简约、更能突显形态的本质特征，因而给人留下的印象也更为深刻，更便于记忆。 公益广告具有很强的教育意义和象征意义的“精神商品”，作用就是来激发人们的意识，对社会做出相对应的贡献。用抽象形态表现公益广告，可以让公众有好奇、耐看的感觉，从而巧妙地使公众发自内心地接受，起到深刻揭示本质、透析剖析事理的目的。而更重要的是公益广告能启发公众思想、引导正路，对社会文明和世界的和谐发展有重要意义。 本文将阐述抽象形态在公益广告中的设计研究方向，通过对抽象形态的表现形式及类别，通过案例的分析研究出抽象形态在公益广告中的价值应用。
[Abstract]:The universe is abstract. Abstract art definition: non-figurative, non-rational pure visual form. Abstract form is a kind of wisdom. It is the creativity of rediscovering the world with the innocent eyes from scratch, and a method of obtaining real creative ability by using morphological language. Abstract form is a highly refined form, which uses geometric abstract points, lines, surfaces, bodies, colors and other modeling elements to combine in the design, emphasizing the artist's subjective consciousness. Abstract form does not mimic display directly, it is the concept symbol created according to the concept and meaning of the original form, which makes it impossible to distinguish the original image and meaning directly. Because of the simplicity of abstract form, it can highlight the essential feature of form, so it is more impressive and more convenient to remember. The public service advertisement has the very strong educational significance and the symbolic meaning "the spirit commodity", the function is to arouse the people's consciousness, to make the corresponding contribution to the society. Using abstract form to express public service advertisement can make the public have the feeling of curiosity and resistance to see, thus ingeniously make the public accept it from the heart, play the purpose of revealing the essence deeply and analyzing the reason. What is more important is that public service advertisement can enlighten the public thought and guide the right way, which is of great significance to the harmonious development of social civilization and the world. This article will explain the design research direction of abstract form in public service advertisement, through the expression form and category of abstract form, through the case analysis, study the value application of abstract form in public service advertisement.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3
本文编号：2312197
[Abstract]:The universe is abstract. Abstract art definition: non-figurative, non-rational pure visual form. Abstract form is a kind of wisdom. It is the creativity of rediscovering the world with the innocent eyes from scratch, and a method of obtaining real creative ability by using morphological language. Abstract form is a highly refined form, which uses geometric abstract points, lines, surfaces, bodies, colors and other modeling elements to combine in the design, emphasizing the artist's subjective consciousness. Abstract form does not mimic display directly, it is the concept symbol created according to the concept and meaning of the original form, which makes it impossible to distinguish the original image and meaning directly. Because of the simplicity of abstract form, it can highlight the essential feature of form, so it is more impressive and more convenient to remember. The public service advertisement has the very strong educational significance and the symbolic meaning "the spirit commodity", the function is to arouse the people's consciousness, to make the corresponding contribution to the society. Using abstract form to express public service advertisement can make the public have the feeling of curiosity and resistance to see, thus ingeniously make the public accept it from the heart, play the purpose of revealing the essence deeply and analyzing the reason. What is more important is that public service advertisement can enlighten the public thought and guide the right way, which is of great significance to the harmonious development of social civilization and the world. This article will explain the design research direction of abstract form in public service advertisement, through the expression form and category of abstract form, through the case analysis, study the value application of abstract form in public service advertisement.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3
【参考文献】
相关期刊论文 前2条
1 马玉梅,周云利;论公益广告的社会价值[J];学术交流;2000年02期
2 李旭;形式与观念:中国当代抽象艺术概述[J];艺术·生活;2005年03期
本文编号：2312197
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