主题活动视觉形象设计应用研究

发布时间：2018-11-07 17:46

【摘要】：近几年活动传播业蓬勃发展,随之而来的活动效应也越来越引起大家的关注。国际活动传播行业已经被评为朝阳产业,具有高投入、高盈利、周期短、影响大的特点。带动了广告业、餐饮业、金融业的高速发展。同时,伴随着品牌形象设计的产生和经济的发展,活动的视觉形象设计也不知不觉的发展起来。到现在为止,主题活动中的相关设计在各国、各地区的发展速度不尽相同,活动传播业较发达的欧美国家自然带动相关设计有高速的发展,相对世界大环境来说我国的主题活动相关设计仍然处于学习和参考模仿为主的阶段,不能适应较快的经济发展速度,亟需提高设计相关理论及实践。国际上主题活动中的相关设计分类细致,已经出现了经典的品牌型活动推广及包装。例如,世界园艺博览会、世界科技博览会等,都具有较为完善的视觉形象设计体系和品牌推广包装。然而同类活动众多,如何做到独特新颖,就需要从主题风格、地域元素、时代特色、等多方面来定义视觉形象。同时主题性活动,规模庞大、项目繁复,往往需要关注整体,通过视觉上的统一包装统领零打碎敲的细节,创建出一个整体的形象。主题活动的视觉形象设计是运用平面的视觉图形、文字等媒介,传达各种活动信息的一种设计样式。事实上,它与视觉传达中的广告和包装一样,都是通过一定的媒介传达信息作为设计的目的。在形式上,现代活动视觉形象设计已经加入了三维立体形态和多媒体形式等多样式的展示变化方式。本文运用平面设计专业擅长的视觉终端形象设计知识,通过对主题活动中视觉形象设计要素的分类、解析,总结、提炼出如何做到突出主题、标新立异,同时完成主题活动视觉形象设计的统一。以及从多角度,多维度的设计发展观点出发阐述了主题活动中视觉形象设计整合与跨界的趋势。并最终以实例验证视觉形象同一性建立对主题活动包装和推广的有效帮助,从而为此行业的发展提供有价值的参考体系。
[Abstract]:In recent years, the activity communication industry has developed vigorously, and the following activity effect has attracted more and more attention. International activity communication industry has been rated as sunrise industry, with high investment, high profitability, short cycle and great influence. Has driven the advertising industry, the catering industry, the financial industry high-speed development. At the same time, with the emergence of brand image design and economic development, the visual image design of activities unconsciously developed. Up to now, the related designs in the theme activities have been developed at different speed in various countries and regions. The countries in Europe and the United States, which have developed the activity communication industry, have naturally led to the rapid development of the related designs. Relative to the world environment, the related design of thematic activities in our country is still in the stage of learning and reference imitation, which can not adapt to the rapid economic development speed, so it is urgent to improve the design theory and practice. International theme activities in the relevant design classification, has emerged the classic brand activities promotion and packaging. For example, the world horticultural exposition, the world science and technology exposition and so on, all have the relatively perfect visual image design system and the brand promotion packing. However, many similar activities, how to achieve unique novelty, need from the theme style, regional elements, characteristics of the times, and other aspects of the definition of visual image. At the same time, the thematic activities, large scale, complex projects, often need to pay attention to the whole, through the visual unified packaging to lead the piecemeal details, to create a whole image. The visual image design of theme activities is a kind of design style which conveys the information of various activities by using the visual graphics and characters of the plane. As a matter of fact, it is designed to convey information through a certain medium, just like advertising and packaging in visual communication. In form, modern active visual image design has added three-dimensional and multi-media forms to display changes. This article uses the graphic design specialized visual terminal image design knowledge, through to the theme activity visual image design essential factor classification, the analysis, the summary, extracts how to achieve the outstanding theme, the innovation, At the same time, complete the theme of visual image design unity. And from the multi-angle, multi-dimensional design development point of view, this paper expounds the integration and cross-border trend of visual image design in thematic activities. Finally, an example is given to verify the identity of visual image to establish the effective help for the packaging and promotion of theme activities, thus providing a valuable reference system for the development of the industry.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524

【共引文献】