基于特色的文化产业学科建设之意义

发布时间：2018-11-08 10:53

【摘要】：鹏城五月,多彩缤纷。群贤毕至,荔园飘香。来自国内外高校文化产业研究界、实业界的30多名专家学者和业界精英齐聚深圳大学,共同探讨新世纪高校文化产业的发展问题,成为第六届中国(深圳)国际文化产业博览交易会深圳大学分会场一道独特的学术风景。深圳大学文化产业资源丰富,是文博会目前30个分会场中唯一设在高校的分会场。近年来,深圳大学积极推进文化产业的人才培养、科学研究和产业开发,全校有文化创意产业相关学科、专业的教师300多人,开设了美术、设计、建筑、广告、动漫、音乐、表演艺术等多个专业,积极推进各类原创优秀艺术作品的创作与开发。以"学术.高端.原创"为特色,以"创新.创意.创业"为定位,深圳大学的文化产业已逐步形成由美术部落、设计部落、传媒部落、建筑部落、演艺部落、影视部落等为主体的创意集群。去年深圳大学成立了文化产业研究院,一年来,研究院先后承担了省市一批项目,举办了多次论坛、演讲活动,申报获得了深圳市文化产业教学与培训基地,目前正协同相关学院积极建设文化产业管理的硕士方向及本科专业,并全力打造国家级的"文化产业科研创新平台",力争在华南地区文化产业学科建设版图上占有重要一席。今年文博会期间,深圳大学分会场举办了以"创新.创意.创业:高校文化产业发展"为主题的学术论坛,集中研讨新世纪以来国内外高校文化产业发展的成功经验及发展路向,特别是就高校文化产业学科建设和人才培养问题展开了广泛而深入的研究。应该说,这既是一个理论话题,更是一个实践命题。随着国家《文化产业振兴规划》、广东省建设"文化强省"及深圳市打造"文化产业龙头大市"等战略举措的实施,高校文化产业学科建设和创新面临新的发展机遇。怎样看待高校在国家文化产业发展中的地位,高校应该如何为文化产业的创新作出贡献,如何培养创新型文化产业人才,如何推动文化产业与大学生创业的结合,如何走出富有校本特色的文化产业和学科发展之路,这些问题的解决可能并非一朝一夕,但学术界与产业界的交流与对话,必将为推动我国高校文化产业学科的创新与发展提供宝贵启示。我们整理出部分专家的发言,刊发于此,以飨读者,同时也期望聆听更多学者对于这一问题的新见解。
[Abstract]:Pengcheng May, colorful. Good people to, Liyuan fragrance. More than 30 experts, scholars and industry elites from the cultural industry research circles of universities and colleges at home and abroad gathered at Shenzhen University to discuss the development of cultural industries in colleges and universities in the new century. Become the sixth China (Shenzhen) International Cultural Industry Expo Shenzhen University Expo venue a unique academic landscape. Shenzhen University is rich in cultural resources. In recent years, Shenzhen University has actively promoted the cultivation of talents, scientific research and industrial development in the cultural industry. The university has more than 300 teachers specializing in cultural and creative industries, and has set up art, design, architecture, advertising, animation and music. Performing arts and other professional, actively promote the creation and development of all kinds of original outstanding works of art. In order to "academic." High end. Originality is characterized by innovation. Creativity. For its orientation, the cultural industry of Shenzhen University has gradually formed a creative cluster dominated by art tribes, design tribes, media tribes, architectural tribes, performing arts tribes, film and television tribes, and so on. Last year, Shenzhen University set up a cultural industry research institute. In the past year, the research institute has successively undertaken a number of provincial and municipal projects, held many forums, held speeches, and declared to have obtained the Shenzhen cultural industry teaching and training base. At present, we are working together with related colleges to actively build the master's orientation and undergraduate specialty of cultural industry management, and to create a state-level "cultural industry scientific research and innovation platform", and to strive to occupy an important place in the construction of cultural industry in South China. During this year's Cultural Expo, Shenzhen University held an "Innovation" session. Creativity. Entrepreneurship: the academic forum on the development of cultural industry in colleges and universities, which focuses on the successful experience and direction of development of cultural industry in colleges and universities since the new century. In particular, it has carried out extensive and in-depth research on the subject construction and personnel training of cultural industry in colleges and universities. It should be said that this is not only a theoretical topic, but also a practical proposition. With the implementation of the National Plan for the Revitalization of Cultural Industry, the implementation of strategic measures such as the construction of a "strong cultural province" in Guangdong Province and the establishment of a "leading city in cultural industry" in Shenzhen, the subject construction and innovation of the cultural industry in colleges and universities are facing new opportunities for development. How to treat the status of colleges and universities in the development of national cultural industry, how should colleges and universities contribute to the innovation of cultural industry, how to train innovative cultural industry talents, how to promote the combination of cultural industry and university students' entrepreneurship, How to find a way out of the development of cultural industries and disciplines with school-based characteristics, these problems may not be solved overnight, but the exchanges and dialogues between academia and industry, It will provide valuable inspiration for promoting the innovation and development of the subject of cultural industry in colleges and universities in China. We sort out some of the experts' speeches and publish them here for readers, and we look forward to listening to new insights from more scholars on this issue.
【作者单位】：中央财经大学文化创意研究院;
【分类号】：G124-4;G642

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