电视求职类节目消费主义表现研究
发布时间：2018-11-10 07:34
【摘要】：本文从鲍德里亚的“消费社会”理论入手,以求职类节目作为研究对象,文章综合采用个案研究法、文献归纳法、内容分析法等研究方法来具体研究求职类节目的消费主义表现,消费主义表现产生的原因及由此引发的思考。 本文共分四单元,第二、第三、第四单元为文章的主体部分。 第一单元为概述部分包括文章第一章和第二章,其中第一章绪论部分主要概述了与本文研究相关的著作、论文等文献资料；紧接着第二章是对消费主义相关概念的阐述。 第二单元是文章的第三章,这是本文研究的重点部分,这部分较详细地探讨了求职类节目内容传播上的消费主义表现,即：传媒内容正实现着对消费主义文化的大力张扬,主要表现为内容重点向娱乐消遣的转移,主要包括设计对话挖掘、消费符号、设置议程制造消费话题、冠名广告或隐性广告。 第三单元是文章第四章,这部分揭示了求职类节目消费主义表现产生的原因：一方面是由于传媒为利润而生产,在利益驱动及竞争激烈的环境下所采取的节目商业化运作；另一方面是基于受众求乐、求美心理需求的考虑,正是受众的这种求乐、求美的心理需求决定了节目内容的消费主义。 第四单元是文章第五章,这部分综合上文分析,主要阐述求职类节目消费主义表现引发的思考。从制作方的角度,期望他们在关注商业利益的同时,更注重媒体应承担的社会责任；从受众的角度来讲培养受众媒介素养,使受众能够正确解读节目内容的消费主义,正确认识电视媒体的商业化特性。
[Abstract]:This paper starts with Baudrillard's theory of "consumer society" and takes job-seeking programs as the research object. Content analysis and other research methods to specifically study the consumerism performance of job-seeking programs, the causes of consumerism performance and the resulting thinking. This paper is divided into four units, the second, the third, the fourth unit is the main part of the article. The first part is an overview part, including the first chapter and the second chapter, in which the first chapter of the introduction mainly summarizes the works, papers and other literature materials related to the study of this paper, followed by the second chapter is the introduction of consumerism related concepts. The second unit is the third chapter of the article, which is the key part of this paper. This part discusses in detail the consumerism performance on the content dissemination of job-seeking programs, that is, the media content is realizing the vigorous publicity to the consumerism culture. The main performance is the shift from the content to entertainment, including the design of dialogue mining, consumer symbols, setting agenda to create consumer topics, name-named advertising or hidden advertising. The third unit is the fourth chapter of the article, which reveals the reasons for the consumerism of job-seeking programs: on the one hand, because the media produce for profit, in the environment of interest driven and fierce competition, the commercial operation of programs is adopted; On the other hand, it is based on the consideration of the psychological needs of the audience to seek happiness and beauty, which determines the consumerism of the program content. The fourth unit is the fifth chapter of the article, which synthesizes the above analysis, mainly expounds the reflection caused by the consumerism performance of job-seeking programs. From the point of view of producers, they are expected to pay more attention to the social responsibility of the media while paying more attention to the commercial interests; From the point of view of the audience, the media literacy of the audience can be cultivated so that the audience can correctly interpret the consumerism of the program content and correctly understand the commercial characteristics of the television media.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222
本文编号：2321813
[Abstract]:This paper starts with Baudrillard's theory of "consumer society" and takes job-seeking programs as the research object. Content analysis and other research methods to specifically study the consumerism performance of job-seeking programs, the causes of consumerism performance and the resulting thinking. This paper is divided into four units, the second, the third, the fourth unit is the main part of the article. The first part is an overview part, including the first chapter and the second chapter, in which the first chapter of the introduction mainly summarizes the works, papers and other literature materials related to the study of this paper, followed by the second chapter is the introduction of consumerism related concepts. The second unit is the third chapter of the article, which is the key part of this paper. This part discusses in detail the consumerism performance on the content dissemination of job-seeking programs, that is, the media content is realizing the vigorous publicity to the consumerism culture. The main performance is the shift from the content to entertainment, including the design of dialogue mining, consumer symbols, setting agenda to create consumer topics, name-named advertising or hidden advertising. The third unit is the fourth chapter of the article, which reveals the reasons for the consumerism of job-seeking programs: on the one hand, because the media produce for profit, in the environment of interest driven and fierce competition, the commercial operation of programs is adopted; On the other hand, it is based on the consideration of the psychological needs of the audience to seek happiness and beauty, which determines the consumerism of the program content. The fourth unit is the fifth chapter of the article, which synthesizes the above analysis, mainly expounds the reflection caused by the consumerism performance of job-seeking programs. From the point of view of producers, they are expected to pay more attention to the social responsibility of the media while paying more attention to the commercial interests; From the point of view of the audience, the media literacy of the audience can be cultivated so that the audience can correctly interpret the consumerism of the program content and correctly understand the commercial characteristics of the television media.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G222
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