用户参与的网络视频媒体与桌面应用集成
发布时间：2018-11-10 11:44
【摘要】： 随着网络与个人电脑使用的普及,网络视频媒体作为新兴的媒体越来越受到人们的关注。然而网络视频媒体仍然沿用传统媒体的集中式节目播放,用户无法自主发布自己的节目。因而,产生了“播客”的概念,即用户可以自主发布自己的视频节目给他人观看。但是,目前的网络视频,特别是对于“播客”发布的非“官方”视频,收看依然是用户点播式的。针对这样的情况,本文介绍了一个新的系统平台,可以满足用户自主发布节目的需求,又可以通过客户端自动接收用户定制的相关的视频列表,并自动下载播放,极大的提高用户在媒体中的参与性,并提出了网络视频媒体与桌面应用集成的一种解决方案。 通过对一个特定广告媒体平台的应用分析,我们从商业逻辑出发,以用户体验为结合点,设计实现了一个完整网络广告媒体系统,为网络媒体的发展提供了一种新的方向。在选择用户发布广告环节上,通过真实用户资料达到广告的精准发布,提高了广告商广告效果。同时,在该系统中,将广告受众收看广告行为本身直接与受众用户收益挂钩,实现了广告商,广告受众,系统运营三赢得局面。 完成了特定的广告媒体平台的分析,可以把当前的系统作为一般的媒体发布平台理解,发布方可以是任意的联网的用户,这样通过该系统,可以容易的建立互联网用户之间简单便捷的视频媒体发布收看平台。这样的系统设计使一般用户直接到达媒体传播的上游,不再是被动的媒体节目受众。同时该系统使得用户可以方便准确的获得相关媒体节目,且可以方便快捷的发布视频给选定条件的人群。
[Abstract]:With the popularity of network and personal computer, network video media as a new media has attracted more and more attention. However, the network video media still use the traditional media centralized program broadcast, users can not release their own programs. Thus, the concept of "podcast" emerged, that is, users can publish their own video programs for others to watch. However, current online videos, especially for unofficial Podcast videos, remain on demand. In view of this situation, this paper introduces a new system platform, which can meet the needs of the user to publish the program independently, and can automatically receive the relevant video list customized by the user through the client, and download and play automatically. The participation of users in media is greatly improved, and a solution to integrate network video media with desktop applications is proposed. By analyzing the application of a specific advertising media platform, we design and implement a complete network advertising media system based on commercial logic and user experience, which provides a new direction for the development of network media. In the process of choosing users to publish advertisements, the advertising effect is improved by the accurate publication of real user information. At the same time, in this system, the advertising behavior of the advertising audience is directly linked to the income of the audience, thus the advertisers, the advertising audience and the operation of the system win the situation. The analysis of a specific advertising media platform is completed, and the current system can be understood as a general media publishing platform, and the publisher can be an arbitrary online user, so that through the system, You can easily set up a simple and convenient video media distribution and viewing platform between Internet users. Such a system design enables the average user to reach the upstream of media communication directly, and is no longer a passive audience of media programs. At the same time, the system enables users to obtain relevant media programs conveniently and accurately, and can quickly and conveniently release video to people with selected conditions.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：TN919.8;TP391.41
本文编号：2322384
[Abstract]:With the popularity of network and personal computer, network video media as a new media has attracted more and more attention. However, the network video media still use the traditional media centralized program broadcast, users can not release their own programs. Thus, the concept of "podcast" emerged, that is, users can publish their own video programs for others to watch. However, current online videos, especially for unofficial Podcast videos, remain on demand. In view of this situation, this paper introduces a new system platform, which can meet the needs of the user to publish the program independently, and can automatically receive the relevant video list customized by the user through the client, and download and play automatically. The participation of users in media is greatly improved, and a solution to integrate network video media with desktop applications is proposed. By analyzing the application of a specific advertising media platform, we design and implement a complete network advertising media system based on commercial logic and user experience, which provides a new direction for the development of network media. In the process of choosing users to publish advertisements, the advertising effect is improved by the accurate publication of real user information. At the same time, in this system, the advertising behavior of the advertising audience is directly linked to the income of the audience, thus the advertisers, the advertising audience and the operation of the system win the situation. The analysis of a specific advertising media platform is completed, and the current system can be understood as a general media publishing platform, and the publisher can be an arbitrary online user, so that through the system, You can easily set up a simple and convenient video media distribution and viewing platform between Internet users. Such a system design enables the average user to reach the upstream of media communication directly, and is no longer a passive audience of media programs. At the same time, the system enables users to obtain relevant media programs conveniently and accurately, and can quickly and conveniently release video to people with selected conditions.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：TN919.8;TP391.41
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