基于.NET的垂直网站广告管理系统的开发

发布时间：2018-11-11 14:04

【摘要】：随着互联网行业的深入发展以及对行业的细化,网络用户对互联网各种服务的要求更为专业化,细分化,因此,垂直性网站的专一性、地域性和本地化价值开始凸显,网络广告在垂直网络媒体上投放量也迅猛增长。为了确保网络广告资源在垂直网站上被高效使用,网络管理者更加需要一套垂直网站广告管理系统,可以帮助其实现广告位管理、广告收益优化、网络资源调配,多样化的定向投放,并提供多维度的精细的数据分析和报表服务。本文在对垂直网站广告管理系统相关问题进行深入研究的基础上,根据垂直网站的特点,结合当前网络广告系统设计的基本原理,设计出一套适合垂直网站的广告管理系统。论文首先研究了.NET框架、SOA架构和WCF技术,对其概念、体系结构和特征等做了概要的分析,在结合面向服务编程(SOA)和领域驱动设计(DDD)思想的基础上,经过系统需求分析、系统整体设计、平台架构设计、领域驱动模型的建立、数据库设计、功能模块化详细设计等阶段的工作,通过层次服务调用模型实现系统主要功能,建立一个跨平台的、安全、可信赖、事务性的垂直网站广告管理系统,且能与已有系统兼容协作,满足系统的性能需求。为整合其他系统和将来开发新的系统打下了良好的基础,提高了系统的可重用性、灵活性和易扩展性。
[Abstract]:With the further development of the Internet industry and the refinement of the industry, the requirements of Internet users for various services on the Internet are more specialized and differentiated. Therefore, the specificity, regionality and localization value of vertical websites begin to highlight. The amount of online advertising in vertical network media is also growing rapidly. In order to ensure the efficient use of network advertising resources on vertical websites, network managers need a vertical website advertising management system, which can help them to achieve advertising position management, advertising revenue optimization, network resource allocation. Diversification of targeted delivery, and provide multi-dimensional fine data analysis and reporting services. On the basis of deep research on the related problems of vertical website advertising management system, according to the characteristics of vertical website, combined with the basic principle of current network advertising system design, this paper designs an advertising management system suitable for vertical website. In this paper, the .NET framework, SOA architecture and WCF technology are studied, and their concepts, architecture and characteristics are analyzed briefly. Based on the combination of service-oriented programming (SOA) and domain-driven design (DDD). Through the work of system requirement analysis, system overall design, platform architecture design, establishment of domain-driven model, database design, function modularization and detailed design, the main functions of the system are realized through the hierarchical service invocation model. A cross-platform, secure, reliable and transactional vertical website advertising management system is established, which is compatible with existing systems and meets the performance requirements of the system. It lays a good foundation for the integration of other systems and the development of new systems in the future, and improves the reusability, flexibility and expansibility of the system.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TP311.52

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