新媒体时代在建构主义指导下的广告史教学改革
发布时间：2018-11-12 21:00
【摘要】：正广告在多年的教育探索中已然形成艺术设计型、经济管理型、新闻传播型等三类为主的教育模式[1]。广告学学科专业知识重点由三部分所构成,即广告理论、广告实务、广告史。对于广告专业的学生而言,广告理论是地基,需要重点夯实;广告实务则是学生的必备本领;而广告史更应该以广告学的历史厚重成为教师与学生的必备知识素养。从广告学的发展历史而言,广告史是我国广告学界研究最早,最为完备的领域,随着新媒体的进一步发展,广告史的研究亟待
[Abstract]:In the years of educational exploration, positive advertising has already formed three kinds of educational models, such as artistic design, economic management and news dissemination. The major knowledge of advertising is composed of three parts: advertising theory, advertising practice and advertising history. For the students majoring in advertising, advertising theory is the foundation, which needs to be emphasized; advertising practice is the essential skill of students; and advertising history should be regarded as the essential knowledge literacy of teachers and students with the history of advertising. As far as the history of advertising is concerned, the history of advertising is the earliest and most complete field in the field of advertising in China. With the further development of new media, the study of advertising history is urgently needed.
【作者单位】： 河北科技学院;中国地质大学长城学院;
【分类号】：G642;F713.8-4
本文编号：2328204
[Abstract]:In the years of educational exploration, positive advertising has already formed three kinds of educational models, such as artistic design, economic management and news dissemination. The major knowledge of advertising is composed of three parts: advertising theory, advertising practice and advertising history. For the students majoring in advertising, advertising theory is the foundation, which needs to be emphasized; advertising practice is the essential skill of students; and advertising history should be regarded as the essential knowledge literacy of teachers and students with the history of advertising. As far as the history of advertising is concerned, the history of advertising is the earliest and most complete field in the field of advertising in China. With the further development of new media, the study of advertising history is urgently needed.
【作者单位】： 河北科技学院;中国地质大学长城学院;
【分类号】：G642;F713.8-4
【相似文献】
相关期刊论文 前10条
1 张剑;;近30年来中国古代广告史研究概述[J];东南学术;2009年04期
2 李德团;;广告史教学的困境分析[J];湖南科技学院学报;2011年03期
3 苏杨;;中国广告史叙史范式研究[J];安徽理工大学学报(社会科学版);2013年01期
4 刘东阳;;中外广告史教学探析[J];大众文艺;2013年11期
5 昝再利;;中外广告史的教学探索与思考[J];广西教育;2010年12期
6 田志勇;;中外广告史教学的探索与思考[J];华中农业大学学报(社会科学版);2007年05期
7 任中峰;;“超链接”模式在中外广告史教学中的应用[J];中国校外教育;2009年07期
8 任中峰;;“超链接”模式在中外广告史教学中的应用[J];中国校外教育;2010年16期
9 李艳平;陈灏杰;;以“中外广告史”课程为例论专业课教学中渗透人文精神的探索与实践[J];教育与职业;2010年26期
10 刘展;叶庆华;;建构主义指导下的广告史教学改革[J];新余学院学报;2011年02期
，本文编号：2328204
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2328204.html
