中国平面广告国际化进程趋势研究
发布时间：2018-11-15 12:48
【摘要】： 随着全球经济一体化进程的加快,国际化发展呈现出多元化的趋势。全世界经济、文化等领域的交流与合作不仅加深了国家之间的友情,而且积极的促进了世界文化艺术的融合,同时国际化的进程趋势也影响了中国平面广告的发展。 基于中国平面广告呈现出向国际化设计风格转变并与世界设计舞台接轨的现实性和时代性,本文针对中国平面广告的国际化进程发展进行系统的分析与研究。首先对平面广告国际化进程趋势的相关概念进行比较性的阐释和说明,并总结归纳出中国平面广告国际化进程发展的必要性及可能性,同时对国际化进程给中国平面广告带来的影响以及民族化发展等问题加以分析。 文章在宏观阐释国际化进程发展问题的同时,深入细致的分析了目前我国平面广告国际化进程发展的整体状况,分别从平面商业广告和平面公益广告两方面针对不同的发展现状进行了研究,并在总结了中国平面广告国际化发展途径的基础上,提出平面广告设计要素在国际化设计应用中的基础地位和重要意义。通过对平面广告国际化优秀案例的分析以及基于国际化的发展理念对中国平面广告发展的思考与启示,以课题设计来进一步表明对国际化设计的理解。 本文以中国平面广告为研究对象,通过分析列举和归纳总结,指出了中国平面广告国际化发展的诸多影响因素,其中对企业品牌国际化的要求和对国际文化认识的提升都有助于中国平面广告向国际化趋势发展,最终提出继承发扬民族化和发展创新国际化的现实意义,只有用中国特色的设计来打动世界的目光,将民族传统中的文化精髓与当今世界流行发展中的时代理念完美的结合,才能真正实现中国平面广告的国际化。
[Abstract]:With the acceleration of the process of global economic integration, the development of internationalization presents a trend of diversification. The exchanges and cooperation in the fields of world economy and culture have not only deepened the friendship among countries, but also actively promoted the integration of world culture and art. At the same time, the trend of internationalization has also affected the development of Chinese print advertising. Based on the reality and times of Chinese print advertising changing to international design style and connecting with the world design stage, this paper makes a systematic analysis and research on the internationalization process of Chinese print advertising. First of all, the paper gives a comparative explanation and explanation of the related concepts of the internationalization process of print advertising, and sums up the necessity and possibility of the development of the internationalization process of print advertising in China. At the same time, the influence of internationalization on Chinese print advertising and the development of nationalization are analyzed. At the same time of macroscopically explaining the development of internationalization process, the article deeply and meticulously analyzes the overall situation of the development of the internationalization process of print advertising in our country. This paper studies the different development situation from two aspects of print commercial advertisement and print public service advertisement, and summarizes the international development way of Chinese print advertisement. This paper puts forward the basic position and significance of graphic advertising design elements in the application of international design. Through the analysis of the outstanding cases of print advertisement internationalization and the reflection and inspiration of the development of Chinese print advertising based on the internationalized development concept, this paper further demonstrates the understanding of the international design by the subject design. This paper takes the Chinese print advertisement as the research object, through the analysis enumerates and summarizes, has pointed out the Chinese print advertisement internationalization development many influence factors, Among them, the requirements of enterprise brand internationalization and the promotion of international cultural understanding are helpful to the development of Chinese print advertising towards the trend of internationalization. Finally, the author puts forward the realistic significance of inheriting and carrying forward the nationalization and developing the internationalization of innovation. Only by using the design of Chinese characteristics to impress the eyes of the world and perfectly combine the cultural essence of the national tradition with the idea of the times in the current popular development of the world can we truly realize the internationalization of Chinese print advertising.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8
本文编号：2333345
[Abstract]:With the acceleration of the process of global economic integration, the development of internationalization presents a trend of diversification. The exchanges and cooperation in the fields of world economy and culture have not only deepened the friendship among countries, but also actively promoted the integration of world culture and art. At the same time, the trend of internationalization has also affected the development of Chinese print advertising. Based on the reality and times of Chinese print advertising changing to international design style and connecting with the world design stage, this paper makes a systematic analysis and research on the internationalization process of Chinese print advertising. First of all, the paper gives a comparative explanation and explanation of the related concepts of the internationalization process of print advertising, and sums up the necessity and possibility of the development of the internationalization process of print advertising in China. At the same time, the influence of internationalization on Chinese print advertising and the development of nationalization are analyzed. At the same time of macroscopically explaining the development of internationalization process, the article deeply and meticulously analyzes the overall situation of the development of the internationalization process of print advertising in our country. This paper studies the different development situation from two aspects of print commercial advertisement and print public service advertisement, and summarizes the international development way of Chinese print advertisement. This paper puts forward the basic position and significance of graphic advertising design elements in the application of international design. Through the analysis of the outstanding cases of print advertisement internationalization and the reflection and inspiration of the development of Chinese print advertising based on the internationalized development concept, this paper further demonstrates the understanding of the international design by the subject design. This paper takes the Chinese print advertisement as the research object, through the analysis enumerates and summarizes, has pointed out the Chinese print advertisement internationalization development many influence factors, Among them, the requirements of enterprise brand internationalization and the promotion of international cultural understanding are helpful to the development of Chinese print advertising towards the trend of internationalization. Finally, the author puts forward the realistic significance of inheriting and carrying forward the nationalization and developing the internationalization of innovation. Only by using the design of Chinese characteristics to impress the eyes of the world and perfectly combine the cultural essence of the national tradition with the idea of the times in the current popular development of the world can we truly realize the internationalization of Chinese print advertising.
【学位授予单位】：东北林业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：F713.8
【引证文献】
相关硕士学位论文 前1条
1 孔文思;西方平面广告艺术符号应用分析[D];中国海洋大学;2012年
，本文编号：2333345
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