基于范例教学法的高校广告学专业《电脑图文设计》课程的系统化教学设计

发布时间：2018-11-17 14:47

【摘要】： 社会的发展对广告设计从业人员所应该具备的素质不断提出新的要求。作为实现广告设计的重要途径——电脑图文设计已成为广告设计一种不可或缺的表现手段,是广告学专业必修的专业主干课程之一,是广告专业学生必须掌握的专业技能。然而目前我国高校广告专业《电脑图文设计》课程的教学存在两个不足之处:一是学生对所学知识的实际运用能力不强,专业理论知识与实践操作技巧相脱节;二是课堂教学效果不尽如人意,教师教的很多,而学生真正学到的却很少。同时,虽然范例教学理论及范例教学方法于20世纪80年代开始在我国传播以来,在基础教育的各个领域中应用甚广,近年也有逐步向高等教育和成人教育领域发展的趋势。然而,国内至今很少有将范例教学法应用于高校广告专业课程的研究,而《电脑图文设计》课程的教学设计研究中也几乎没有使用范例教学法的先例。因此,本项研究首先对我国一些高校广告专业《电脑图文设计》课程教学的现状进行调查,将之与理想的教学状况与社会所需的教学结果相比找出差距,再结合范例教学理论和系统化教学设计理论,特别是将迪克与凯里系统化教学设计模型运用到每个单元的教学设计中。教学内容上力求把软件操作、平面设计和相关的广告专业三部分的知识作合理地划分和整合,以制定每一堂课的教学目标,开发教学策略,设计教学过程,最终满足这门课的教学目的。并且通过精心挑选、修改和编辑等手段,制作出符合各堂课在软件操作、平面设计知识和相关广告专业知识这三个层面都符合要求的范例。最后根据一个单元的教学实验,通过访谈和问卷调查等方式让学生对实验教学的效果进行评价,并对教学实验的数据进行统计与分析,得出范例教学法适用于高校广告专业《电脑图文设计》课程的教学,并能提高教学效果的结论。
[Abstract]:The development of the society has put forward new requirements for the quality of the advertisement design practitioners. As an important way to realize advertising design, computer graphic and text design has become an indispensable means of expression in advertising design. It is one of the compulsory professional backbone courses for advertising majors and a professional skill that advertising students must master. However, there are two deficiencies in the teaching of the course of computer Graphics and text Design in Chinese universities. One is that the students' ability to use what they have learned is not strong, and the professional theoretical knowledge is out of touch with the practical operation skills. Second, the effect of classroom teaching is unsatisfactory, teachers teach a lot, but students really learn little. At the same time, although the theory of example teaching and the method of example teaching have been spread in our country since 1980s, they have been widely used in various fields of basic education, and in recent years there is a tendency to develop to the field of higher education and adult education step by step. However, up to now, there are few examples of teaching methods applied to the study of advertising courses in colleges and universities, and there is almost no precedent for the use of example teaching methods in the teaching design of the course of "computer Graphics and text Design". Therefore, this study first investigates the present situation of the teaching of computer Graphics and text Design in some colleges and universities in China, and compares it with the ideal teaching situation and the teaching results needed by the society to find out the gap between it and the teaching results required by the society. Combined with the theory of example teaching and systematic teaching design, Dick and Carey's systematic teaching design model is applied to the teaching design of each unit. In the teaching content, the knowledge of software operation, graphic design and related advertisement specialty should be divided and integrated reasonably, in order to formulate the teaching goal, develop teaching strategy and design teaching process. Finally meet the teaching purpose of this course. And through careful selection, modification and editing, we can make a model which accords with the requirements of each class in software operation, graphic design knowledge and related advertising professional knowledge. Finally, according to a unit of the teaching experiment, through interviews and questionnaires to allow students to evaluate the effect of experimental teaching, and the teaching experiment data statistics and analysis. It is concluded that the example teaching method is suitable for the teaching of the course of computer Graphics and text Design in advertisement major in colleges and universities, and can improve the teaching effect.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：TP391.4-4

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