W报社绩效考核指标体系现状及优化方案
发布时间：2018-11-19 17:22
【摘要】：近年来，随着新媒体的迅猛发展，对传统的平面媒体造成了很大的冲击，在新媒体不断加大瓜分传统媒体广告份额的情况下，行业报纸面临着严峻的生存压力和巨大挑战。这就要求平面媒体一方面要加快向网络媒体的转型，另一方面要加强内部管理，提升自身的管理水平，通过绩效考核来提高员工的绩效，从而提高报社的经济效益。 绩效考核是人员激励的手段。通过绩效考核，把员工聘用、职务升降、培训发展、劳动薪酬相结合，使得企业激励机制得到充分运用，并对现实工作做出适时和全面的评价，便于查找工作中的薄弱环节，发现与现实要求的差距，保持企业的持续发展和个人的不断进步。 W报社是个典型的知识型员工单位，原有的绩效考核体系已实施了多年，有很多地方已经不适应现在的竞争环境了，起不到激励知识型员工的作用了，这就导致员工积极性不高，骨干员工流失严重，报社缺乏创新性，阻碍了报社的发展。本文从知识型员工、绩效管理和激励理论入手，对W报社绩效考核体系的现状进行了诊断和分析，着重细化和分解每个岗位的关键绩效考核指标，并将每个员工的个人绩效与报社绩效紧密联系起来，重新优化和完善了绩效考核体系。经过一段时间的试行后，员工开始在工作中主动从读者和客户的需要出发，深度挖掘新闻，积极策划选题，采取多种营销手段，提高了报纸的影响力和竞争力，最终帮助报社完成了经营目标。 本文通过对W报社绩效考核体系的设计、优化和实施，以此求证科学有效的绩效考核体系能够促进企业内部管理水平提高，，员工个人绩效提升，对企业实现战略目标具有广泛意义。
[Abstract]:In recent years, with the rapid development of new media, it has caused a great impact on the traditional print media. Under the new media constantly increasing the share of traditional media advertising, industry newspapers are facing severe survival pressure and huge challenges. This requires print media to speed up the transition to network media on the one hand, on the other hand, to strengthen internal management, improve their own management level, through performance appraisal to improve staff performance, thereby improving newspaper economic benefits. Performance appraisal is the means of staff motivation. Through the performance appraisal, the employee employment, the duty promotion, the training development, the labor salary union, causes the enterprise incentive mechanism to get the full use, and makes the timely and comprehensive appraisal to the reality work, easy to look up the weak link in the work, Find the gap with the actual requirements, maintain the continuous development of the enterprise and personal progress. W newspaper is a typical knowledge worker unit, the original performance appraisal system has been implemented for many years, there are many places can no longer adapt to the current competitive environment, do not play the role of encouraging knowledge workers, This leads to low staff enthusiasm, serious loss of backbone staff, lack of innovative newspaper, hindered the development of the newspaper. This paper starts with the theory of knowledge workers, performance management and motivation, diagnoses and analyzes the current situation of W newspaper's performance appraisal system, focusing on the refinement and decomposition of the key performance evaluation indicators of each post. And the personal performance of each employee and newspaper performance are closely linked to optimize and improve the performance appraisal system. After a period of trial, employees began to take the initiative in their work from the needs of readers and customers, to dig the news in depth, to actively plan topics, to adopt various marketing methods, and to improve the influence and competitiveness of newspapers. In the end, it helped the newspaper achieve its business objectives. Through the design, optimization and implementation of W newspaper's performance appraisal system, this paper proves that the scientific and effective performance appraisal system can promote the improvement of internal management level and the personal performance of employees. It is of great significance for enterprises to achieve their strategic goals.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G211;F272.92
本文编号：2342940
[Abstract]:In recent years, with the rapid development of new media, it has caused a great impact on the traditional print media. Under the new media constantly increasing the share of traditional media advertising, industry newspapers are facing severe survival pressure and huge challenges. This requires print media to speed up the transition to network media on the one hand, on the other hand, to strengthen internal management, improve their own management level, through performance appraisal to improve staff performance, thereby improving newspaper economic benefits. Performance appraisal is the means of staff motivation. Through the performance appraisal, the employee employment, the duty promotion, the training development, the labor salary union, causes the enterprise incentive mechanism to get the full use, and makes the timely and comprehensive appraisal to the reality work, easy to look up the weak link in the work, Find the gap with the actual requirements, maintain the continuous development of the enterprise and personal progress. W newspaper is a typical knowledge worker unit, the original performance appraisal system has been implemented for many years, there are many places can no longer adapt to the current competitive environment, do not play the role of encouraging knowledge workers, This leads to low staff enthusiasm, serious loss of backbone staff, lack of innovative newspaper, hindered the development of the newspaper. This paper starts with the theory of knowledge workers, performance management and motivation, diagnoses and analyzes the current situation of W newspaper's performance appraisal system, focusing on the refinement and decomposition of the key performance evaluation indicators of each post. And the personal performance of each employee and newspaper performance are closely linked to optimize and improve the performance appraisal system. After a period of trial, employees began to take the initiative in their work from the needs of readers and customers, to dig the news in depth, to actively plan topics, to adopt various marketing methods, and to improve the influence and competitiveness of newspapers. In the end, it helped the newspaper achieve its business objectives. Through the design, optimization and implementation of W newspaper's performance appraisal system, this paper proves that the scientific and effective performance appraisal system can promote the improvement of internal management level and the personal performance of employees. It is of great significance for enterprises to achieve their strategic goals.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G211;F272.92
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