人体形象在平面广告中的应用研究
发布时间：2018-11-20 18:55
【摘要】： 人体形象从古至今都是艺术创作的题材,今天它被越来越广泛地运用于平面广告之中。针对这一设计现象以及人体形象这一视觉对象进行研究是十分必要的。本文通过搜集整理、归纳总结、比较分析、举例论证等研究方法对平面广告中人体形象的应用进行了深入细致地研究。首先对平面广告中的人体形象表现类型进行了阐述;其次以广告创意思维及表现手法为理论依据,对创意优秀的人体形象平面广告进行了深入地分析,为今后的广告创作者提供了一定地借鉴与参考;再次从艺术表现的角度进一步剖析了优秀的人体形象平面广告体现出的独特艺术魅力;最后对女性人体形象在平面广告中的运用进行了探讨,分析了女性人体形象在平面广告中被大量运用的原因及其功能价值,以及由此反映出在男权社会下女性被看、被欣赏的视觉文化事实。
[Abstract]:Human body image has been the subject of art creation since ancient times. Today, it is more and more widely used in print advertising. It is necessary to study this design phenomenon and the visual object of human body image. In this paper, the application of human body image in print advertising is studied in detail by collecting, summarizing, comparing and analyzing, examples and so on. First of all, the expression types of human body image in print advertising are expounded. Secondly, based on the theory of advertising creative thinking and expression techniques, this paper makes a deep analysis of the creative and excellent human body image print advertising, which provides a certain reference and reference for the future advertising creators. Thirdly, from the angle of artistic expression, it further analyzes the unique artistic charm embodied in the excellent human body image plane advertisement; Finally, the paper discusses the application of female body image in print advertisement, analyzes the reason why female body image is used in print advertisement and its function value, and reflects the female being seen in the patriarchal society. A visual cultural fact that is appreciated.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3
本文编号：2345698
[Abstract]:Human body image has been the subject of art creation since ancient times. Today, it is more and more widely used in print advertising. It is necessary to study this design phenomenon and the visual object of human body image. In this paper, the application of human body image in print advertising is studied in detail by collecting, summarizing, comparing and analyzing, examples and so on. First of all, the expression types of human body image in print advertising are expounded. Secondly, based on the theory of advertising creative thinking and expression techniques, this paper makes a deep analysis of the creative and excellent human body image print advertising, which provides a certain reference and reference for the future advertising creators. Thirdly, from the angle of artistic expression, it further analyzes the unique artistic charm embodied in the excellent human body image plane advertisement; Finally, the paper discusses the application of female body image in print advertisement, analyzes the reason why female body image is used in print advertisement and its function value, and reflects the female being seen in the patriarchal society. A visual cultural fact that is appreciated.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.3
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相关硕士学位论文 前1条
1 庄融;当代平面广告中男性形象的设计表现[D];苏州大学;2006年
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