IPTV交互式寻址广告技术的探讨
发布时间：2018-11-24 17:05
【摘要】：IPTV业务的特性和新的商业模式一直是电信运营商研究的方向。IPTV业务能否进入规模发展期,影响其的关键因素是增值业务的实用性。本文通过利用智能图像寻址广告技术来改变传统的IPTVEPG的非实时交互模式,实现IPTV帧内对象提取,使用户与感兴趣的视频对象能进行即时的交互;通过视频对象对应的详细内容提示、弹出的购买界面、超链接等,实现实时的交互式购买支付,满足冲动消费。文中提出的寻址广告技术是未来IPTV一种较好的业务,充分体现了IPTV的交互性。本文对寻址系统进行了电信级的系统设计与实现,并提出了实现的难点与建议。
[Abstract]:The characteristics of IPTV service and the new business model have been the research direction of telecom operators. Whether the IPTV service can enter the period of scale development is the key factor that affects the practicability of value-added service. In this paper, we use intelligent image addressable advertising technology to change the traditional non-real-time interaction mode of IPTVEPG, realize IPTV intra-frame object extraction, so that users can interact with interested video objects in real time. Through the video object corresponding detailed content prompt, the pop-up purchase interface, the hyperlink and so on, realizes the real-time interactive purchase payment, satisfies the impulse consumption. The addressable advertising technology proposed in this paper is a better service for IPTV in the future, which fully reflects the interactivity of IPTV. In this paper, the design and implementation of the address system at telecommunication level are presented, and the difficulties and suggestions are put forward.
【作者单位】： 中国电信股份有限公司上海研究院 中国电信股份有限公司上海研究院 中国电信股份有限公司上海研究院
【分类号】：TN949.2
[Abstract]:The characteristics of IPTV service and the new business model have been the research direction of telecom operators. Whether the IPTV service can enter the period of scale development is the key factor that affects the practicability of value-added service. In this paper, we use intelligent image addressable advertising technology to change the traditional non-real-time interaction mode of IPTVEPG, realize IPTV intra-frame object extraction, so that users can interact with interested video objects in real time. Through the video object corresponding detailed content prompt, the pop-up purchase interface, the hyperlink and so on, realizes the real-time interactive purchase payment, satisfies the impulse consumption. The addressable advertising technology proposed in this paper is a better service for IPTV in the future, which fully reflects the interactivity of IPTV. In this paper, the design and implementation of the address system at telecommunication level are presented, and the difficulties and suggestions are put forward.
【作者单位】： 中国电信股份有限公司上海研究院 中国电信股份有限公司上海研究院 中国电信股份有限公司上海研究院
【分类号】：TN949.2
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