户外广告与城市环境设计的互融性研究
发布时间：2018-11-27 09:14
【摘要】：当人类在文化意义上进入到“后现代”时空之后，人类的生存空间发生了深刻而巨大的变化，而现代化城市的建构依照着新世纪的创造理念日新月异。在这其中，户外广告在上个世纪80年代开始进驻城市，迅速抢占了优势地位，并且，耀眼缤纷的户外广告逐渐作为城市文化、市场经济和商业文明的“招牌”，记录着逐渐消失的过去和正在经历的现在。而如何将户外广告和整个城市的环境设计融合到一起呢？对于两者，最重要的，也是终极的目标，都是为了生活在这个城市中的个人，而对于人而言，，广告和城市环境在美学上的感知和认知是可以相互融合的。本文也是在试图让两者在审美理念上彼此辉映，将两者互融在一起。
[Abstract]:When human beings enter the "post-modern" space-time in the cultural sense, the living space of human beings has undergone profound and huge changes, and the construction of modern cities is changing with each passing day according to the idea of creation in the new century. Among them, outdoor advertising began to enter the city in the 1980s, which quickly occupied the dominant position. Moreover, the dazzling outdoor advertising gradually became the "signboard" of urban culture, market economy and commercial civilization. Record the disappearing past and the present. And how to mix outdoor advertising with the entire city's environmental design? For both, the most important and ultimate goal is for the individual living in this city, and for people, the aesthetic perception and cognition of advertising and urban environment can be combined. This article is also trying to let the two in the aesthetic concept of each other, the two melt together.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3;TU984
本文编号：2360190
[Abstract]:When human beings enter the "post-modern" space-time in the cultural sense, the living space of human beings has undergone profound and huge changes, and the construction of modern cities is changing with each passing day according to the idea of creation in the new century. Among them, outdoor advertising began to enter the city in the 1980s, which quickly occupied the dominant position. Moreover, the dazzling outdoor advertising gradually became the "signboard" of urban culture, market economy and commercial civilization. Record the disappearing past and the present. And how to mix outdoor advertising with the entire city's environmental design? For both, the most important and ultimate goal is for the individual living in this city, and for people, the aesthetic perception and cognition of advertising and urban environment can be combined. This article is also trying to let the two in the aesthetic concept of each other, the two melt together.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J524.3;TU984
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本文编号：2360190
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