浅析地产三维动画影视广告片中的编导意识
发布时间：2018-11-27 20:55
【摘要】：随着计算机技术的发展,三维动画技术开始在影视广告片中广泛地运用,三维动画正在以其独特的优越性,受到人们的青睐,并在影视广告宣传片制作中大放异彩,其中地产三维动画颇具代表性。 如今,房地产业的竞争越来越激烈,营销手法的创新成为房地产业的需求,地产三维动画广告片成为楼盘突破重围的有力武器。一部经过精心策划与制作,有内涵,有视觉冲击力的广告片,能够起到良好的广告效果。 作为广告宣传片的地产三维动画也上升到了影片的高度,因此也融入了编导的个人意识,策划环节和制作环节中编导意识的有效融入,对影片起到了至关重要的影响。如何把楼盘设计大师的思想完整无误的演绎,如何让影片在激烈的竞争中突出重围,表达开发商的诉求,为营销助力,提高项目的品位和档次,并使之成为一部有观赏价值,充满艺术性和表现力的影片,与编导的个人意识息息相关。
[Abstract]:With the development of computer technology, 3D animation technology began to be widely used in film and television advertising, 3D animation is being favored by people because of its unique advantages. One of the real estate three-dimensional animation quite representative. Nowadays, the competition of the real estate industry is more and more fierce, the innovation of marketing technique becomes the demand of the real estate industry, and the real estate 3D animation advertising film becomes the powerful weapon to break through the tight encirclement of the real estate. After careful planning and production, there are connotations, visual impact of advertising, can play a good advertising effect. The real estate 3D animation as a advertising film has also risen to the height of the film, so it also integrates the personal consciousness of the director, the effective integration of the planning link and the production link, which has played a vital role in the film. How to completely deduce the idea of the master of real estate design, how to make the film stand out in the fierce competition, express the request of the developer, help the marketing, improve the grade and grade of the project, and make it become an ornamental value, The artistic and expressive film is closely related to the personal consciousness of the director.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954
本文编号：2362012
[Abstract]:With the development of computer technology, 3D animation technology began to be widely used in film and television advertising, 3D animation is being favored by people because of its unique advantages. One of the real estate three-dimensional animation quite representative. Nowadays, the competition of the real estate industry is more and more fierce, the innovation of marketing technique becomes the demand of the real estate industry, and the real estate 3D animation advertising film becomes the powerful weapon to break through the tight encirclement of the real estate. After careful planning and production, there are connotations, visual impact of advertising, can play a good advertising effect. The real estate 3D animation as a advertising film has also risen to the height of the film, so it also integrates the personal consciousness of the director, the effective integration of the planning link and the production link, which has played a vital role in the film. How to completely deduce the idea of the master of real estate design, how to make the film stand out in the fierce competition, express the request of the developer, help the marketing, improve the grade and grade of the project, and make it become an ornamental value, The artistic and expressive film is closely related to the personal consciousness of the director.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J954
【参考文献】
相关期刊论文 前1条
1 邓骄阳;;编导在打造优秀电视节目中的作用[J];今传媒;2009年09期
，本文编号：2362012
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