《广告美学》课程教学的几点经验和体会
发布时间：2018-12-08 18:47
【摘要】：正《广告美学》课程于2008年被列入闽江学院校级精品课程。在广告学、广告设计、汉语言文学等专业中开设必修课,为考查科目。这是一门广告美学理论与广告创作实践相结合的新兴课程。学生在掌握广告学、传播学基础知识后,运用美学尤其是广告美学指导自己对广告作品的审美价值进行评判,辨析其优劣,在今后的广告文案写作、广告策划创意中有美感、美学的尺度,提升审美欣赏水平。
[Abstract]:In 2008, the course of Advertising Aesthetics was included in the excellent course of Minjiang University. In advertising, advertising design, Chinese language and literature and other majors set up compulsory courses for examination subjects. This is a new course combining advertising aesthetic theory with advertising creation practice. After mastering the basic knowledge of advertising and communication, the students apply aesthetics, especially advertising aesthetics, to judge the aesthetic value of advertising works, distinguish their merits and demerits, and have a sense of beauty in the future advertising copywriting and advertising planning creativity. The scale of aesthetics, enhance the level of aesthetic appreciation.
【作者单位】： 闽江学院中文系;
【分类号】：G712;F713.8-4
，
本文编号：2368827
[Abstract]:In 2008, the course of Advertising Aesthetics was included in the excellent course of Minjiang University. In advertising, advertising design, Chinese language and literature and other majors set up compulsory courses for examination subjects. This is a new course combining advertising aesthetic theory with advertising creation practice. After mastering the basic knowledge of advertising and communication, the students apply aesthetics, especially advertising aesthetics, to judge the aesthetic value of advertising works, distinguish their merits and demerits, and have a sense of beauty in the future advertising copywriting and advertising planning creativity. The scale of aesthetics, enhance the level of aesthetic appreciation.
【作者单位】： 闽江学院中文系;
【分类号】：G712;F713.8-4
，
本文编号：2368827
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