旅游门票研究

发布时间：2019-03-31 11:26

【摘要】： 门票有着悠久的历史,随着历史的发展,门票的形式产生了巨大的变化,而门票的功能也不断的增强,现今的门票不仅是入门的凭证,更是一种多功能的艺术品。针对现今门票研究多集中于门票价格,而对门票的历史文化内涵、门票的设计、门票的发行方式等等研究的相对较少。本文在全面参考、梳理文献资料,与成都收藏门票爱好者交流的基础上,从四个方面入手,以期系统地研究旅游门票。第一部分为门票研究的现状,意义,目的。通过对门票研究成果的回顾、门票的在现代旅游业中地位概述以及门票对旅游目的地营销的巨大作用,明确了研究的意义与目的。第二部分为门票的定义、功能、分类。该章节首先从门票的定义出发,明确了门票的基本概念,以及本文主要研究对象是旅游门票。其次,对当今各种各样功能的门票进行了分析,确定了门票的几个基本功能。最后,以质地,形式,性质,画面等为标准对门票进行了分类。第三部分为门票的起源、演变。该章节在全面参考、梳理文献资料的基础上,提出了门票的发源于早期的符牌、腰牌。同时对门票逐渐演变的过程进行了阐述。第四部分为门票的设计。结合广告学、营销学、美学等多学科知识,对门票的设计进行了深入的剖析与举例说明,同时针对当今门票的一些不足和缺陷提出了自己的看法。第五部分为门票的价格及销售渠道。在确定景区、景点价值的基础上,探讨了门票价格制定的依据。同时,进一步讨论了门票如何发行才能更容易到达旅游消费者手中,如何才能使门票更加满足旅游者的要求,勾起潜在消费者的旅游愿望。第六部分为结论。围绕上述研究成果,阐明全文的主要观点。
[Abstract]:Tickets have a long history, with the development of history, the form of tickets has been greatly changed, and the function of tickets has been continuously enhanced. Today's tickets are not only the voucher of entry, but also a kind of multi-functional art. However, the research on the historical and cultural connotation of tickets, the design of tickets, the way of issuing tickets, and so on, are relatively few. On the basis of comprehensive reference, combing the literature and exchanging with Chengdu ticket collectors, this paper starts from four aspects in order to systematically study the tickets for tourism. The first part is the present situation, significance and purpose of ticket research. By reviewing the research results of tickets, summarizing the status of tickets in modern tourism and the great effect of tickets on tourism destination marketing, the significance and purpose of the research are clarified. The second part is the definition, function and classification of tickets. Starting from the definition of tickets, this chapter clarifies the basic concepts of tickets, and the main research object of this paper is tourist tickets. Secondly, this paper analyzes the tickets with various functions, and determines the basic functions of tickets. Finally, according to texture, form, nature, picture and so on, the tickets are classified. The third part is the origin and evolution of tickets. This chapter on the basis of comprehensive reference, combing the literature, proposed that tickets originated from the early sign, waist card. At the same time, the process of the gradual evolution of tickets is described. The fourth part is the ticket design. Combined with the multidisciplinary knowledge of advertising, marketing, aesthetics and so on, this paper analyzes and illustrates the design of tickets in depth, and puts forward some views on the shortcomings and defects of tickets today. The fifth part is the price of tickets and sales channels. On the basis of determining the value of scenic spot and scenic spot, the basis of making ticket price is discussed. At the same time, it further discusses how to issue tickets to get into the hands of tourism consumers more easily, how to make tickets more meet the requirements of tourists, and how to arouse potential consumers' wishes for tourism. The sixth part is the conclusion. Based on the above-mentioned research results, the main point of view of the paper is expounded.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F592.7

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