重庆广告教育发展现状及问题研究
发布时间：2019-04-02 13:09
【摘要】：正一、重庆广告教育的现状随着改革开放以来经济的进步,我国广告业逐渐发展起来。广告业的发展对广告人才的培养提出了客观要求。地处西部的重庆,由于经济发展相对滞后,广告教育起步较晚,最初仅有艺术类专业中开设的广告设计课程,鲜有专门的广告设计方向甚至专业,也缺乏营销和策略的相关理念。
[Abstract]:First, the current situation of Chongqing advertising education with the economic progress since the reform and opening up, China's advertising industry gradually developed. The development of advertising industry puts forward objective requirements for the cultivation of advertising talents. Located in the west of Chongqing, because of the lag in economic development, advertising education started relatively late. At first, there were only advertising design courses offered in art majors, but few had special advertising design directions or even specialties. There is also a lack of marketing and strategy related concepts.
【作者单位】： 四川外语学院新闻传播学院;
【分类号】：F713.8
，
本文编号：2452590
[Abstract]:First, the current situation of Chongqing advertising education with the economic progress since the reform and opening up, China's advertising industry gradually developed. The development of advertising industry puts forward objective requirements for the cultivation of advertising talents. Located in the west of Chongqing, because of the lag in economic development, advertising education started relatively late. At first, there were only advertising design courses offered in art majors, but few had special advertising design directions or even specialties. There is also a lack of marketing and strategy related concepts.
【作者单位】： 四川外语学院新闻传播学院;
【分类号】：F713.8
，
本文编号：2452590
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