论文化创意产业对高校广告设计专业发展的作用性

发布时间：2019-04-03 13:43

【摘要】：文化创意产业的服务新功能主要表现于对社会经济、文化创新发展方向的全面探索所形成的服务作用,通过服务新功能对高校广告设计专业服务功能性的全面发展形成重要推动作用。针对文化创意产业低成本创新理念将高校广告设计专业人才培养的思维引导、设计理念的全面更新形成正面积极影响,推动高校广告设计专业发展切入点能够依据社会经济、文化、环境整体发展形势。立足文化创意产业的直接现实性作用,对高校广告设计专业产业化、创造性发展思维有效渗透并给予深化,加快高校广告设计专业教育进程,并形成创新发展的新趋势。总而言之,高校广告设计专业发展结合文化创意产业社会发展新形势,突出广告设计人才培养的创新性思维、模式,对人才社会功能性培养打下坚实的基础。
[Abstract]:The new service function of the cultural creative industry is mainly reflected in the service function formed by the comprehensive exploration of the development direction of social economy and cultural innovation. The new function of service plays an important role in promoting the all-round development of the professional service function of advertising design in colleges and universities. In view of the idea of low-cost innovation in cultural and creative industries, we will guide the thinking of cultivating talents in advertising design in colleges and universities, renew the design concept in an all-round way and form a positive impact, and promote the development of advertising design specialty in colleges and universities according to the social economy. Culture, the environment as a whole development situation. Based on the direct realistic role of cultural and creative industries, the industrialization of advertising design major in colleges and universities is effectively infiltrated and deepened by creative development thinking, so as to speed up the education process of advertising design specialty in colleges and universities, and form a new trend of innovation and development. In a word, the professional development of advertising design in colleges and universities combines with the new situation of the social development of cultural and creative industries, and emphasizes the innovative thinking and mode of cultivating talents for advertising design, which lays a solid foundation for the cultivation of social functions of talents.
【作者单位】：河北大学艺术学院;石家庄职业技术学院;河北女子职业技术学院;
【分类号】：G642;J524.3-4

【参考文献】