CIS中VI设计的数字化技术与应用
发布时间：2019-04-10 21:23
【摘要】：“得品牌者得天下”,企业的形象塑造直接关系到品牌的的受众度、亲和度,直接影响到品牌的市场价值份量。一个成功的品牌形象需要对企业的文化背景、产品属性、管理制度等进行系统的归纳,并能整合出视觉语言形象,通过数字化的解析形成标准化的规范,在应用中能产生出强大的视觉冲击力,引导市场对企业的关注度,为企业的发展规范化提供无限的帮助。 课题来源于电脑艺术设计专业视觉传达方向《品牌形象设计》课程教学研究和实践项目：湘约天下品牌形象设计。湘约天下是在湖南要创建的一个餐饮连锁品牌形象,通过数字化技术对湖湘文化中典型的图形进行提炼、打散、构成,与企业文化特征、现代流行元素进行结合创作。以及通过数字化制作和虚拟实现,把基础形象应用到现代企业中的办公系统、环境陈设系统、包装礼品与广告宣传系统、服装与交通系统等上面,能展现出良好的企业形象,并形成科学严谨的制作规范。主要运用到的软件包括CorelDRAW矢量制图和AdobePhotoshop图像处理等。设计的重点是针对企业的标志、标准字体和标准色进行数字化创作,这也是品牌形象设计系统的核心部分。 数字化技术运用为设计艺术的创作提供了广阔的舞台,设计师在这个舞台上能发挥得淋漓尽致,把主观意识、感性思维通过数字化理性的技术完美结合并表现出来,为服务社会、服务企业,引导人类文明的进程奉献出一份力量。
[Abstract]:"get the brand get the world", the image of the enterprise directly related to the brand's popularity, affinity, and directly affect the market value of the brand. A successful brand image needs a systematic induction of the enterprise's cultural background, product attributes, management system, etc., and can integrate the visual language image, and form a standardized standard through digital analysis. In application, it can produce strong visual impact, guide the market to pay attention to the enterprise, and provide unlimited help for the standardization of the development of the enterprise. The subject comes from the teaching research and practice project of the visual communication direction of the computer art design specialty, Brand Image Design: Xiangyao World Brand Image Design. Hunan is a restaurant chain brand image to be created in Hunan province. Through digital technology, the typical graphics in Huxiang culture are refined, dispersed, constituted, combined with corporate cultural characteristics and modern popular elements. And through the digital production and virtual realization, the basic image can be applied to the office system, the environment display system, the packaging gift and advertising system, the clothing and transportation system and so on in modern enterprises, which can show a good corporate image. And form a scientific and rigorous production norms. Mainly used in the software including CorelDRAW vector mapping and AdobePhotoshop image processing and so on. The design focuses on the digital creation of enterprise logo, standard font and standard color, which is also the core part of the brand image design system. The use of digital technology provides a broad stage for the creation of the art of design, in which designers can give full play to subjective consciousness and perceptual thinking through the perfect combination and expression of digital rational technology. To serve the society, service the enterprise, guide the process of human civilization to contribute a force.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52
本文编号：2456143
[Abstract]:"get the brand get the world", the image of the enterprise directly related to the brand's popularity, affinity, and directly affect the market value of the brand. A successful brand image needs a systematic induction of the enterprise's cultural background, product attributes, management system, etc., and can integrate the visual language image, and form a standardized standard through digital analysis. In application, it can produce strong visual impact, guide the market to pay attention to the enterprise, and provide unlimited help for the standardization of the development of the enterprise. The subject comes from the teaching research and practice project of the visual communication direction of the computer art design specialty, Brand Image Design: Xiangyao World Brand Image Design. Hunan is a restaurant chain brand image to be created in Hunan province. Through digital technology, the typical graphics in Huxiang culture are refined, dispersed, constituted, combined with corporate cultural characteristics and modern popular elements. And through the digital production and virtual realization, the basic image can be applied to the office system, the environment display system, the packaging gift and advertising system, the clothing and transportation system and so on in modern enterprises, which can show a good corporate image. And form a scientific and rigorous production norms. Mainly used in the software including CorelDRAW vector mapping and AdobePhotoshop image processing and so on. The design focuses on the digital creation of enterprise logo, standard font and standard color, which is also the core part of the brand image design system. The use of digital technology provides a broad stage for the creation of the art of design, in which designers can give full play to subjective consciousness and perceptual thinking through the perfect combination and expression of digital rational technology. To serve the society, service the enterprise, guide the process of human civilization to contribute a force.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP311.52
【参考文献】
相关硕士学位论文 前1条
1 牛琛富茜;中国企业品牌本土化发展战略研究[D];西安美术学院;2006年
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