不同媒介公信力比较的研究
发布时间：2019-04-17 18:56
【摘要】： 本研究采用实验法,以厦门大学200名在校大学生为被试,通过2×22的被试内被试间混和设计,对所选22个媒介进行了媒介公信力的测量和比较,探讨了信息参考点因素、媒介机构级别因素对被访者评价媒介公信力的影响。 本研究得到以下结果:①无论以新闻信息为参考点还是以广告信息为参考点,CCTV1、凤凰卫视、人民日报和中央人民广播电台的公信力都位居所测媒介的前四名;厦门网、天涯社区、厦门移动电视、厦门小鱼社区论坛和城市T频道等新媒体的公信力评分总体偏低,明显低于一些传统媒体;而手机短信和陌生人的公信力评分则最低,位居所测媒介最后两位。 ②以新闻信息为参考点时,媒介渠道的排名具体为:报纸＞电视＞广播＞杂志＞网络＞人际渠道＞新媒体。以广告信息为参考点时,媒介渠道的排名具体为:电视＞报纸＞杂志＞广播＞人际渠道＞网络＞新媒体。无论以新闻信息为参考点还是以广告信息为参考点,不同媒介渠道的公信力之间存在明显差异。 ③级别因素对电视、报纸、广播渠道内的不同媒介公信力测量都有显著影响。中央级媒体的公信力要明显大于省级和市级媒体的公信力,而省级与市级间的电视、报纸和广播媒体的公信力则没有明显差异。 ④总体来看,信息参考点因素对新媒体渠道和网络渠道内的不同媒介公信力测量没有显著影响,但对电视、报纸、广播、人际渠道内不同媒介的公信力测量有显著影响。
[Abstract]:In this study, 200 college students in Xiamen University were selected as subjects. Through the mixed design of 2 脳 22 participants, the media credibility of 22 selected media were measured and compared, and the factors of information reference point were discussed. The influence of media organization level factors on the interviewees' evaluation of media credibility. The results of this study are as follows: (1) the credibility of CCTV1, Phoenix Satellite TV, People's Daily and the Central people's Radio Station all rank in the top four of the media measured with news information as reference point and advertising information as reference point; Xiamen, Tianya community, Xiamen mobile TV, Xiamen small fish community forum and city T channel and other new media credibility score is generally low, significantly lower than some traditional media; Mobile text messages and strangers' credibility scores were the lowest, ranking the last two of the media tested. (2) when news information is used as reference point, the ranking of media channels is as follows: newspaper > TV > radio > magazine > network > interpersonal channel > new media. When advertising information is used as reference point, the ranking of media channels is as follows: TV > newspaper > magazine > radio > interpersonal channel > network > new media. No matter using news information as reference point or advertising information as reference point, the credibility of different media channels is obviously different. The 3-level factors have significant influence on the measurement of the credibility of different media in TV, newspaper and radio channels. The credibility of central media is significantly greater than that of provincial and municipal media, while there is no significant difference between provincial and municipal media in terms of credibility of television, newspaper and radio media. (4) in general, the information reference point factor has no significant effect on the measurement of the credibility of different media in the new media channel and the network channel, but has a significant influence on the measurement of the credibility of the different media in the TV, newspaper, broadcast and interpersonal channels.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G206
本文编号：2459704
[Abstract]:In this study, 200 college students in Xiamen University were selected as subjects. Through the mixed design of 2 脳 22 participants, the media credibility of 22 selected media were measured and compared, and the factors of information reference point were discussed. The influence of media organization level factors on the interviewees' evaluation of media credibility. The results of this study are as follows: (1) the credibility of CCTV1, Phoenix Satellite TV, People's Daily and the Central people's Radio Station all rank in the top four of the media measured with news information as reference point and advertising information as reference point; Xiamen, Tianya community, Xiamen mobile TV, Xiamen small fish community forum and city T channel and other new media credibility score is generally low, significantly lower than some traditional media; Mobile text messages and strangers' credibility scores were the lowest, ranking the last two of the media tested. (2) when news information is used as reference point, the ranking of media channels is as follows: newspaper > TV > radio > magazine > network > interpersonal channel > new media. When advertising information is used as reference point, the ranking of media channels is as follows: TV > newspaper > magazine > radio > interpersonal channel > network > new media. No matter using news information as reference point or advertising information as reference point, the credibility of different media channels is obviously different. The 3-level factors have significant influence on the measurement of the credibility of different media in TV, newspaper and radio channels. The credibility of central media is significantly greater than that of provincial and municipal media, while there is no significant difference between provincial and municipal media in terms of credibility of television, newspaper and radio media. (4) in general, the information reference point factor has no significant effect on the measurement of the credibility of different media in the new media channel and the network channel, but has a significant influence on the measurement of the credibility of the different media in the TV, newspaper, broadcast and interpersonal channels.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：G206
【引证文献】
相关期刊论文 前1条
1 孙永兴;;论我国受众对主流媒体的对抗性解读[J];中国报业;2013年04期
相关硕士学位论文 前4条
1 赵晓岑;企业网站品牌形象传播效果的研究[D];中南大学;2011年
2 项杨春;论社会转型背景下媒介公信力的制约因素及其建构[D];南京师范大学;2011年
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4 蒋洪梅;网络媒体新闻信息可信度研究[D];南京师范大学;2013年
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