移动互联时代广告文案课程教学目标的构建与实现
发布时间：2019-04-23 16:49
【摘要】：移动互联时代对广告文案创作人才提出了新的要求。本文探讨了在新的教育形势下,广告文案课程以教育结果分类理论为指导,根据学生的学情特点,构建符合社会人才需求的课程教学目标,并运用现代教育技术手段,对实现教学目标的教学内容和教学方法作了设计。通过科学的教学环节设计、教学实施,使得广告文案课程教学的质量得以提升,教学效果被优化。
[Abstract]:The era of mobile Internet puts forward new requirements for creative talents of advertising copywriting. Under the new educational situation, the advertising copy curriculum is guided by the theory of classification of educational results. According to the characteristics of students' learning situation, the curriculum aims to meet the needs of social talents are constructed, and the modern educational techniques are used. The teaching contents and teaching methods to achieve the teaching objectives are designed. Through the scientific design of teaching links and the implementation of teaching, the teaching quality of advertising copy course can be improved and the teaching effect is optimized.
【作者单位】： 广西艺术学院影视与传媒学院;
【基金】：2015年度校级教学研究与教改激励立项项目“互联网思维下广告文案系列课程建设研究与实践”(项目编号:2015JGY37) 2016年度广西高等教育本科教学改革工程立项项目(项目编号:2016JGB301)的阶段成果
【分类号】：G642;F713.81-4
本文编号：2463632
[Abstract]:The era of mobile Internet puts forward new requirements for creative talents of advertising copywriting. Under the new educational situation, the advertising copy curriculum is guided by the theory of classification of educational results. According to the characteristics of students' learning situation, the curriculum aims to meet the needs of social talents are constructed, and the modern educational techniques are used. The teaching contents and teaching methods to achieve the teaching objectives are designed. Through the scientific design of teaching links and the implementation of teaching, the teaching quality of advertising copy course can be improved and the teaching effect is optimized.
【作者单位】： 广西艺术学院影视与传媒学院;
【基金】：2015年度校级教学研究与教改激励立项项目“互联网思维下广告文案系列课程建设研究与实践”(项目编号:2015JGY37) 2016年度广西高等教育本科教学改革工程立项项目(项目编号:2016JGB301)的阶段成果
【分类号】：G642;F713.81-4
【相似文献】
相关期刊论文 前7条
1 鲍静;;“广告文案”课程“三位一体”教学实践探讨[J];科教文汇(上旬刊);2012年12期
2 张萍;;独立学院《广告文案写作》课程实践性教学改革研究[J];时代教育;2013年01期
3 郑伶俐;;实践对广告文案课程教学创新的启示[J];艺术教育;2012年12期
4 佟文娟;;《广告文案写作》课程的创新人才培养模式探索[J];吉林广播电视大学学报;2013年03期
5 杨兰;;基于行动导向的《商品广告文案写作》教学实践[J];职业技术;2013年03期
6 谢诗敏;;独立学院广告文案写作课程的实践性教学探索[J];语文学刊;2013年14期
7 ;[J];;年期
，本文编号：2463632
本文链接：https://www.wllwen.com/wenyilunwen/guanggaoshejilunwen/2463632.html
