从大众流行社会心理机制出发的服装品牌广告创意
发布时间：2019-04-24 04:30
【摘要】：服装品牌广告是从大众流行的社会心理机制出发的感性诉求。时尚是服装品牌广告追踪或制造的重要内容,次文化与设计的前卫精神具有某种层面上的契合,明星代言与品牌传播是一种资源整合,情境营造符合当代人追求切身实用与精神寄予的双重心态。幽默与荒诞具有独特的美学特征与审美价值,个性表达符合不同目标人群需求的不同取向,性感设计是具有强大内驱力的设计理念。
[Abstract]:Clothing brand advertising is a perceptual appeal based on popular social and psychological mechanism. Fashion is an important content of fashion brand advertising tracking or manufacturing, the subculture and the avant-garde spirit of design have a certain level of agreement, star endorsement and brand communication is a kind of integration of resources. The situation is in line with the contemporary people's pursuit of personal practicality and spiritual sustenance of the dual mentality. Humor and absurdity have unique aesthetic characteristics and aesthetic value. Personality expression accords with different orientations of different target groups. Sexy design is a design idea with strong internal drive.
【作者单位】： 北京服装学院;
【分类号】：J524
本文编号：2464107
[Abstract]:Clothing brand advertising is a perceptual appeal based on popular social and psychological mechanism. Fashion is an important content of fashion brand advertising tracking or manufacturing, the subculture and the avant-garde spirit of design have a certain level of agreement, star endorsement and brand communication is a kind of integration of resources. The situation is in line with the contemporary people's pursuit of personal practicality and spiritual sustenance of the dual mentality. Humor and absurdity have unique aesthetic characteristics and aesthetic value. Personality expression accords with different orientations of different target groups. Sexy design is a design idea with strong internal drive.
【作者单位】： 北京服装学院;
【分类号】：J524
【共引文献】
相关博士学位论文 前2条
1 冯钢;房地产广告：一个时代变迁的真实文本[D];四川大学;2006年
2 潘虹;传播学视野下中小学学校品牌的研究[D];四川大学;2006年
，本文编号：2464107
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