招贴设计的版式构成研究
发布时间：2019-04-26 07:06
【摘要】： 在我们的现实生活中,几乎每天都与平面广告时刻不在的相接处,享受着平面广告给如报纸、DM、海报、招贴等给我们带来的功利性与乐趣,。仓储超市中各种各样的商品都在平面广告的宣传与告知下把其内在的信息传达给我们。如何更好的把商品信息或一则事件信息更直观、更准确、更快捷的通过平面广告传达给受众——招贴便是首选之一 一幅招贴,一个包装,一页DM,一个标识(LOGO)都是有着生命的,有着无限力量的。而在招贴设计中版式设计表现的更为突出。如何将一幅招贴广告设计得可以通过视觉传达作用于受众的心理、打动人们的情感、感染人们的思想、给人以美得享受,同时受到其主题思想的信息传达影响,那么形态构成中版式就是其重要的主导部分。 一幅好的招贴版式设计在招贴设计中起着至关重要的作用,无论是点、线、面、色彩等各个因素都应该仔细的推敲与研究,这样才能设计出更好的作品。 在招贴版式的设计中,我们更应该“立足中华,面向世界”,既要尊重民族艺术的独特性,体现中华民族的审美心理,又要反映现代人的内在精神追求的设计观。相信如果每一个设计者都能秉承“承先启后,破旧立新”的创新精神,树立“融合传统与现代”的设计观念,必将创作出更具文化性与社会性的具有中国特色的现代招贴作品。 将各种平面形态中的文字、图形、色彩、符号等视觉元素根据特定内容的需要,在一定的版面上进行有机的排列组合,将理性的思维以视觉传递方式个性化地编排与表达即为版式设计。 在进行招贴版式设计时,应该紧紧围绕创意主题的内容这一实际功利的需要,运用形式美的法则,进行版式设计的操作。实用与审美并重,构思、设计出无穷无尽的版式变化 学习研究版面设计、视觉传达设计必须了解视觉生理特点,研究了解视觉的基本规律,对招贴版式设计有很重要的作用。
[Abstract]:In our real life, almost every day with print advertising away from the place, enjoy the print advertising to such as newspapers, DM, posters, and so on to bring us utilitarian and fun. All kinds of goods in warehouse supermarket are propagated and informed by print advertisement to convey its intrinsic information to us. How to better convey the product information or an event information to the audience more intuitively, more accurately and more quickly through the print advertisement-one of the first choices is a poster, a package, a page of DM, A logo (LOGO) has life and infinite power. And in the poster design the layout design performance is more prominent. How to design a poster advertisement that can act on the audience's psychology through visual communication, move people's emotions, infect people's thoughts, give people the enjoyment of beauty, and be influenced by the message of their theme thoughts. Then the form constitutes the form is its important dominant part. A good poster layout design plays a vital role in the poster design, no matter point, line, surface, color and other factors should be carefully scrutinized and studied, so as to design better works. In the design of poster layout, we should "base on China and face the world". We should not only respect the uniqueness of national art, embody the aesthetic psychology of the Chinese nation, but also reflect the design view of modern people's inner spiritual pursuit. It is believed that if every designer can adhere to the innovative spirit of "connecting the past with the future, breaking the old and establishing the new" and set up the design concept of "integrating tradition and modernity", it will certainly create a more cultural and social modern poster work with Chinese characteristics. The text, graphics, colors, symbols and other visual elements in all kinds of plane forms are arranged and combined organically in a certain layout according to the needs of the specific content. The rational thinking is arranged and expressed individually in the way of visual transmission, that is to say, the layout design. In the design of poster layout, we should focus on the practical utilitarian demand of creative theme, and apply the law of formal beauty to the operation of layout design. Practical and aesthetic importance, conception, design endless layout change study layout design, visual communication design must understand the physiological characteristics of vision, research and understanding of the basic laws of vision, It plays an important role in poster layout design.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524
[Abstract]:In our real life, almost every day with print advertising away from the place, enjoy the print advertising to such as newspapers, DM, posters, and so on to bring us utilitarian and fun. All kinds of goods in warehouse supermarket are propagated and informed by print advertisement to convey its intrinsic information to us. How to better convey the product information or an event information to the audience more intuitively, more accurately and more quickly through the print advertisement-one of the first choices is a poster, a package, a page of DM, A logo (LOGO) has life and infinite power. And in the poster design the layout design performance is more prominent. How to design a poster advertisement that can act on the audience's psychology through visual communication, move people's emotions, infect people's thoughts, give people the enjoyment of beauty, and be influenced by the message of their theme thoughts. Then the form constitutes the form is its important dominant part. A good poster layout design plays a vital role in the poster design, no matter point, line, surface, color and other factors should be carefully scrutinized and studied, so as to design better works. In the design of poster layout, we should "base on China and face the world". We should not only respect the uniqueness of national art, embody the aesthetic psychology of the Chinese nation, but also reflect the design view of modern people's inner spiritual pursuit. It is believed that if every designer can adhere to the innovative spirit of "connecting the past with the future, breaking the old and establishing the new" and set up the design concept of "integrating tradition and modernity", it will certainly create a more cultural and social modern poster work with Chinese characteristics. The text, graphics, colors, symbols and other visual elements in all kinds of plane forms are arranged and combined organically in a certain layout according to the needs of the specific content. The rational thinking is arranged and expressed individually in the way of visual transmission, that is to say, the layout design. In the design of poster layout, we should focus on the practical utilitarian demand of creative theme, and apply the law of formal beauty to the operation of layout design. Practical and aesthetic importance, conception, design endless layout change study layout design, visual communication design must understand the physiological characteristics of vision, research and understanding of the basic laws of vision, It plays an important role in poster layout design.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J524
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