试论目前广告语中存在的弊端
发布时间：2019-04-30 18:21
【摘要】：作为广告重要表达方式的语言 ,在传播信息的过程中起着举足轻重的作用。但在语言艺术方面 ,存在不少问题。一、广告语不能很好地突出主题 ;二、广告语陈词滥调多 ,缺乏新颖性 ;三、广告语不实之词多 ,缺乏真实性 ;四、广告语词意隐晦 ,不通俗。目前广告语中存在的这些弊端 ,应引起我们的高度重视
[Abstract]:As an important form of advertising expression, language plays an important role in the dissemination of information. But in the language art aspect, there are many problems. First, advertising language can not highlight the theme very well; second, advertising language has a lot of cliche and lack of novelty; third, advertising language is a lot of false words, lack of authenticity; fourth, advertising words are obscure and unpopular. At present, we should attach great importance to these disadvantages in advertising language.
【作者单位】： 湘潭机电专科学校基础课部!湖南湘潭411105
【分类号】：H136
[Abstract]:As an important form of advertising expression, language plays an important role in the dissemination of information. But in the language art aspect, there are many problems. First, advertising language can not highlight the theme very well; second, advertising language has a lot of cliche and lack of novelty; third, advertising language is a lot of false words, lack of authenticity; fourth, advertising words are obscure and unpopular. At present, we should attach great importance to these disadvantages in advertising language.
【作者单位】： 湘潭机电专科学校基础课部!湖南湘潭411105
【分类号】：H136
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1 邵敬敏;论广告语创作的定位策略[J];语言文字应用;1995年01期
2 傅惠钧,张先亮;广告语研究的力作———评邵敬敏先生，
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