基于安全协作的电视广告经营管理系统设计与实现

发布时间：2019-05-15 20:55

【摘要】：广告活动是电视媒介市场运营的核心内容之一，特别是现阶段，电视广告成为电视台最重要甚至唯一的收入来源。随着电视广告业务的飞速发展，面临诸多挑战：关键业务数据成了企业生存的命脉和宝贵的资源，数据存储性和安全性问题越来越突出；如何有效开展广告与销售的业务协作，能提高企业的生产力、市场竞争力和把握商机的能力。 为此，本文基于安全协作原理，利用网络安全、数据安全和业务建模等技术建立电视台广告经营管理系统，规划和设计业务协作，融入科学管理和销售模式，规范广告业务流程，实现数据安全存储和业务有机协作，进而提高企业管理水平，提升企业竞争力。 主要开展研究工作和成果如下： 首先，本文阐述了信息化背景和广电行业市场背景，介绍了国内外电视广告经营管理现状，湖南电视台为了保持领先，扩大湖南卫视的品牌优势和广告市场优势，对广告经营管理系统系统的开发提出了迫切要求。随后，从网络威胁、安全防护角度，说明了安全协作的必要性，提出了建立基于安全协作的广告经营管理系统，并详细分析了系统的安全协作需求、业务协作需求，对系统功能需求和性能需求分别进行了介绍和深入分析。 其次，在确立了系统设计原则的基础下，系统重点从网络平台建设、网络安全设计、协作平台设计三个方面，，进行了安全协作网络平台设计；综合各模块的数据库E-R图，设计生成了系统基本数据库结构；从系统安全性设计和模块化设计两个方面，对安全协作的应用系统进行了辅助设计。 再次，在整体的基础网络平台的实现中，对安全协作网络平台的建设、安全产品的选型和安全协作的实现逐步推进。从系统模块出发，采用UML思想，应用Power Designer技术进行建模，综合考虑业务协作和数据安全，对模型进行分析和整理和实现，最后用PowerBuilder实现全部业务模块细节功能。 最后，在测试管理过程中，采用“W模型结合“H”模型，应用“W”模型的回归测试特性和“H”模型的迭代、推进特性，针对系统安全性和功能模块分别设计测试用例，进行反复、迭代、回归等测试方法，对系统安全、功能模块执行了一一测试，测试结果表明，系统较好地满足了业务需求，实现了安全和协作预定目标，有效提高了广告经营的效率。
[Abstract]:Advertising activity is one of the core contents of TV media market operation, especially at this stage, TV advertising has become the most important or even the only source of income for TV stations. With the rapid development of TV advertising business, there are many challenges: the key business data has become the lifeblood and valuable resources for the survival of enterprises, and the problems of data storage and security are becoming more and more prominent; How to effectively carry out the business cooperation between advertising and sales can improve the productivity, market competitiveness and the ability to grasp business opportunities. Therefore, based on the principle of security cooperation, this paper uses network security, data security and business modeling technology to establish television advertising management system, plan and design business cooperation, and integrate into scientific management and sales model. Standardize the advertising business process, achieve data security storage and business organic cooperation, and then improve the level of enterprise management, enhance the competitiveness of enterprises. The main research work and achievements are as follows: first of all, this paper expounds the information background and the market background of radio and television industry, introduces the current situation of TV advertising management at home and abroad, Hunan TV Station in order to maintain the lead, Expanding the brand advantage and advertising market advantage of Hunan Satellite TV puts forward urgent requirements for the development of advertising management system. Then, from the point of view of network threat and security protection, this paper explains the necessity of security cooperation, puts forward the establishment of advertising management system based on security cooperation, and analyzes in detail the security cooperation requirements and business cooperation requirements of the system. The functional requirements and performance requirements of the system are introduced and analyzed in depth. Secondly, on the basis of establishing the design principle of the system, the system focuses on the design of the secure cooperative network platform from three aspects: the construction of the network platform, the design of the network security and the design of the cooperative platform. Based on the database E 鈮

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