反不正当竞争法在网络经济中的适用及其完善

发布时间：2019-05-17 05:22

【摘要】： 本文从我国网络经济的发展需要出发，指出了反不正当竞争法在网络经济中的地位没有得到应有的体现，本文为弥补这一空白，对网络经济中反不正当竞争法的适用与完善进行了研究。本文除引言外共分三部分，总计三万五千余字。引言部分：阐述了本文的写作背景及选题意义，指出了由于反不正当竞争法在网络经济中的重要性与其受重视的程度形成了巨大的反差，所以有必要对反不正当竞争法在网络经济中的适用与完善作一番探讨。第一部分：首先概述了网络经济的诞生，指出这一崭新的经济形态对人类的未来生活起着举足轻重的作用；其次，对网络社会是否需要法律的规范进行了研究，其结论是网络社会依然离不开法律，而且迫切需要与其相适应的法律对其进行调整；最后，本文认为网络经济的出现，这一经济基础的变化必将导致作为上层建筑的法律作出相应的变革。第二部分：首先谈到了网络经济的出现也带来了许多问题与矛盾，经济法作为一个法律部门，，其与经济基础之间具有比其它法律部门更为直接与密切的联系，所以网络经济对经济法的影响不容忽视。具体到反不正当竞争法，由于网络环境中的竞争形势日趋严峻，而人类的道德素养却没有得到相应的提高，所以，人们必须依靠更为强有力的手段——法律，对人们的行为加以约束。而且，由于竞争对于市场经济来说是不可或缺的，但令人遗憾的是竞争的同时总是存在着不正当竞争，所以竞争必须有竞争的规则，即必须运用法律手段对市场竞争中的消极因素加以制约，否则，不正当竞争会给社会经济的发展带来混乱和破坏。网络经济作为一种新兴的经济，其生命力本来就比较脆弱，所以更需要反不正当竞争法对不正当竞争行为加以制止和惩罚，从而为网络经济的健康发展建立起一个良好的竞争秩序。接下来本文依照《反不正当竞争法》的规定，对不正当竞争行为的构成进行了分析，从行为主体、行为性质和行为结果三方面论述了反不当竞争法在网络经济中适用的可行性。最后，笔者就读者可能对本文内容范围提出的疑问作出了解释，指出了在下文所论述问题的范围内适用反不正当竞争法的正当性。第三部分：作为文章主体的重点部分，详细论述了关于围绕网络域名、网页设计、链接等新型技术、网络广告、商业秘密五个方面可能出现的不正当竞争行为和与之相应的反不正当竞争法的适用与完善问题。(一)、关于域名的不正当竞争行为。其中在域名与商标部分，首先介绍了域名的概念、构成及作用，谈到了域名是与商标不同的另一种权利:其次介绍了关于域名与商标权之争的三种理论观点，并表明笔者认为其中个案认定论较为可行;再次，对此类争议应适用反不正当竞争法或商标法的问题介绍了其它一些国家和国际组织的做法和我国的一些相关规定:在最后，笔者分别不同的情况提出了处理意见。而后在域名与企业名称、域名与域名的冲突问题_}二笔者也进行了简要的分析，并提汁}了相应的处理意见。最后，则对_}几述三类问题的法律完善提{_侣了建议。(一二)、关于网页的不正当竞争行为。一首先分别对商标法、反不详当竞争法和著作权法的适用及其局限性进行了分析和比较，然后指出了反不汗二当竞争法适用的范围井对其应做的完善提出了建议。(三)、因链接产生的不正当竞争行为。首先，列出了链接的四种表现形式，并就其合法性进行了研究;其次，指{_}玉了保护合法使用链接技术、禁11二滥用链接的意义，并就由于滥用链接产生的不正当竞争行为应受何种法律规制提出了建议。 (四)、关于网络广告的不正当竞争行为。首先，对比了网络广告与传统)一告的区别，从而得出了网络广告的特点，并月_，对一网络广告进行了分类;其次，指出了网络广告带来的法律问题，一是网络广一告发行者资格的问题，另一个是隐性广告的问题;再次，针对虚假广告，介绍了我国《广告法》和美国联 J书贸易委员会的相关规则，并分析了虚假广告的成因，指出适用反不正当竞争法处理虚假广告的优势，并对网络广告经营者如何承担法律责任进行了分析。(五)、与商业秘密有关的不正当竞争行为。首先，概述了商业秘密的意义和一!网络环境中侵犯商业秘密行为的特点;其次，就反不正当竞争法在商业秘密问题_1二的适用，分析了网络环境中对商业秘密进行侵犯的形式，重点谈到了有关经济间谍行为的问题，并单独对客户名单的保护进行了探讨。
[Abstract]:Based on the development of China's network economy, the paper points out that the status of the anti-unfair competition law in the network economy has not been duly reflected. In order to make up for this gap, this paper studies the application and perfection of the anti-unfair competition law in the network economy. In addition to the introduction, this article is divided into three parts, with a total of thirty-five thousand words. The introduction part: expounds the writing background and the significance of the topic, and points out the importance of the anti-unfair competition law in the network economy and its value With a great contrast, it is necessary to adapt the anti-unfair competition law in the network economy The first part: firstly, the birth of the network economy is summarized, and it is pointed out that this brand-new economic form plays a very important role in the future life of human beings; secondly, it is necessary for the network society to make a legal norm The conclusion is that the network society can't be separated from the law, and it is urgent to adjust it according to the corresponding laws; and finally, this paper holds that the network economy is the emergence of the network economy, and the change of the economic base The second part: First of all, the emergence of the network economy has also brought many problems and contradictions, and the economic law as a legal department, it has a specific relationship with the economic base than other legal departments The influence of the network economy on the economic law can not be ignored more directly and closely, and the competition situation in the network environment is becoming more and more serious, and the moral quality of the human is not improved correspondingly because of the increasingly severe competition situation in the network environment. People must rely on a more powerful instrument _ law to restrain the behavior of people. Moreover, because the competition is indispensable to the market economy, it is regrettable that the competition has always been unfair competition, so the competition must have a competitive rule Then, it is necessary to apply the legal means to the negative factors in the market competition Otherwise, unfair competition will bring chaos and damage to the development of the social economy. As a new economy, the vitality of the network economy is more fragile, so the anti-unfair competition law is more needed to make the unfair competition act. In order to establish a good competition order for the healthy development of the network economy, the article analyzes the composition of the act of unfair competition from the provisions of the Law of the Anti-Unfair Competition. The paper discusses the feasibility of the application of anti-inappropriate competition law in the network economy. This paper points out the validity of the application of the anti-unfair competition law in the scope of the problem discussed below. In the main part of the subject, the new technology, network advertisement, business, etc. around the network domain name, web design, link and so on are discussed in detail. the secret five aspects may Unfair competition line that can occur And the application and perfection of the corresponding anti-unfair competition law. (I). Inappropriate competition with regard to the name of the domain In the domain name and the trademark, the concept and structure of the domain name are introduced. As a result, the domain name is another right which is different from that of the trade mark. The three theoretical points of the dispute between the domain name and the trademark right, and the author's recognition in that case of the case, On the contrary, it is feasible to apply countermeasures to such disputes. The problem of unfair competition law or trademark law introduces some other countries home and international group the practice of weaving and some of the phases of our country Customs and Excise: In the end, the author is different from each other. The handling suggestions are shown. The conflict between the domain name and the name of the enterprise, the domain name and the domain name is then the author It's also a brief analysis, and the juice's got to be made. Treatment suggestions. Finally, , then a few of the three types of problems are The Law of the Law of the People's Republic of China (2) The act of unfair competition with respect to the web page. First of all, the trademark law, The application and limitation of competition law and copyright law are analyzed and compared, and then It is pointed out that the anti-sweating and the second competition The Scope of the Application of the Competition Law and the Improvement of it A suggestion is made. (3) Unfair competition caused by the link. First, The four forms of the link are listed and their legitimacy is research Secondly, it means that {_} is the meaning of the protection of the legitimate use of the link technology and the prohibition of the 11-2 misuse of the link, and to what law should the unfair competition act arising from the abuse of the link The regulation put forward the suggestion. (4) Inappropriate competition with respect to network advertising to contend for a row Yes. First of all, compare the network advertisement and the traditional) one. the difference, so as to obtain the characteristics of the network advertisement are characterized, and the network advertisement is classified according to the month _, secondly, The paper points out the legal problems brought by the network advertisement, the first is the network's broad information on the person's qualification Question, the other Is the problem of the recessive advertisement; again, for the deficiency
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2003
【分类号】：D922.294

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