基于WebGIS的户外媒体信息订阅发布系统的设计与实现
发布时间：2019-05-19 14:28
【摘要】：经济快速发展的今天，户外媒体广告已经成为了企业打造自身品牌和制定企业发展策略不可或缺的手段。正因如此，各种形式的户外媒体广告应运而生，并且已经占据了企业和公众的生活。如何获得这些媒体广告信息并对这些信息进行挖掘进而为企业的决策提供强有力的支持？户外媒体广告信息系统的研究解决了这个问题。 本文研究的基于WebGIS的户外媒体信息订阅发布系统则是城市户外广告媒体信息系统构建的一种较好的方案，是国内首个实现对广大中小城市户外媒体监测服务的系统。通过本系统不仅可以帮助企业广告主了解自己品牌产品的广告投放情况、行业动态以及宏观经济传播情况。而且还能够分析相关品牌行业的媒体广告投放情况、竞争品牌的广告投放策略，为自身品牌营销决策提供分析信息，进而能够有效的降低在现在企业媒体广告投放中出现的“打水漂”现象，使企业品牌和经济效应最大化。 本文将WebGIS引入到商业媒体管理领域，设计过程的创新点就是WebGIS技术与LBS应用服务技术的相结合，将户外媒体信息、位置信息、地图信息、图片信息与本系统相互整合，实现了对户外广告媒体信息的采集、发布、管理以及共享。首先对系统的可行性和用户的需求进行了详细的分析，在系统总体设计之后确定了户外媒体信息订阅与发布系统的功能和业务流程。在此基础上重点介绍了户外媒体信息订阅发布系统的设计和实现。论文的研究创新点和成果如下： 1有效的将WebGIS技术与LBS应用服务技术相结合，设计实现了基于WebGIS的户外媒体信息订阅发布系统； 2本文采用的B/S架构，实现系统的操作简单、管理方便，数据共享，在本系统开发过程中采用的Ajax技术，能够有效的降低网络流量和提高用户的体验； 3实现了对媒体、广告、图片等信息的订阅与发布，并利用Mapabc的显示、搜索服务功能，使信息形象的在Web地图上展现出来； 4实现了对媒体位置进行GPS定位，对已记录媒体进行深度挖掘，，包括记录的变迁与拆除等，对已记录媒体信息进行不定期内容发布和监测；
[Abstract]:With the rapid development of economy, outdoor media advertising has become an indispensable means for enterprises to build their own brands and formulate enterprise development strategies. Because of this, various forms of outdoor media advertising emerge as the times require, and have occupied the lives of enterprises and the public. How to obtain these media advertising information and mine this information to provide strong support for enterprise decision-making? The research of outdoor media advertising information system solves this problem. The outdoor media information subscription and publishing system based on WebGIS is a good scheme for the construction of urban outdoor advertising media information system, and it is the first system to realize outdoor media monitoring service in small and medium-sized cities in China. Through this system, we can not only help enterprise advertisers to understand the advertising situation of their own brand products, industry dynamics and macroeconomic communication. And can also analyze the media advertising situation of the relevant brand industry, the advertising strategy of the competitive brand, and provide analytical information for their own brand marketing decisions. Thus, it can effectively reduce the phenomenon of "drifting" in the current enterprise media advertising, and maximize the brand and economic effects of the enterprise. In this paper, WebGIS is introduced into the field of commercial media management. The innovation of the design process is the combination of WebGIS technology and LBS application service technology, which integrates outdoor media information, location information, map information, picture information and the system. The collection, release, management and sharing of outdoor advertising media information are realized. Firstly, the feasibility of the system and the needs of users are analyzed in detail, and the functions and business processes of the outdoor media information subscription and publishing system are determined after the overall design of the system. On this basis, the design and implementation of outdoor media information subscription and publishing system are introduced in detail. The research innovations and achievements of this paper are as follows: (1) the outdoor media information subscription and publishing system based on WebGIS is designed and implemented by effectively combining WebGIS technology with LBS application service technology; (2) the B / S architecture adopted in this paper realizes the simple operation, convenient management and data sharing of the system. The Ajax technology used in the development of the system can effectively reduce the network traffic and improve the user experience. (3) the subscription and publication of media, advertisement, picture and other information are realized, and the display and search service function of Mapabc is used to display the information image on Web map. (4) the GPS location of the media is realized, the deep mining of the recorded media is carried out, including the change and dismantling of the records, and the irregular content release and monitoring of the recorded media information is carried out.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2480801
[Abstract]:With the rapid development of economy, outdoor media advertising has become an indispensable means for enterprises to build their own brands and formulate enterprise development strategies. Because of this, various forms of outdoor media advertising emerge as the times require, and have occupied the lives of enterprises and the public. How to obtain these media advertising information and mine this information to provide strong support for enterprise decision-making? The research of outdoor media advertising information system solves this problem. The outdoor media information subscription and publishing system based on WebGIS is a good scheme for the construction of urban outdoor advertising media information system, and it is the first system to realize outdoor media monitoring service in small and medium-sized cities in China. Through this system, we can not only help enterprise advertisers to understand the advertising situation of their own brand products, industry dynamics and macroeconomic communication. And can also analyze the media advertising situation of the relevant brand industry, the advertising strategy of the competitive brand, and provide analytical information for their own brand marketing decisions. Thus, it can effectively reduce the phenomenon of "drifting" in the current enterprise media advertising, and maximize the brand and economic effects of the enterprise. In this paper, WebGIS is introduced into the field of commercial media management. The innovation of the design process is the combination of WebGIS technology and LBS application service technology, which integrates outdoor media information, location information, map information, picture information and the system. The collection, release, management and sharing of outdoor advertising media information are realized. Firstly, the feasibility of the system and the needs of users are analyzed in detail, and the functions and business processes of the outdoor media information subscription and publishing system are determined after the overall design of the system. On this basis, the design and implementation of outdoor media information subscription and publishing system are introduced in detail. The research innovations and achievements of this paper are as follows: (1) the outdoor media information subscription and publishing system based on WebGIS is designed and implemented by effectively combining WebGIS technology with LBS application service technology; (2) the B / S architecture adopted in this paper realizes the simple operation, convenient management and data sharing of the system. The Ajax technology used in the development of the system can effectively reduce the network traffic and improve the user experience. (3) the subscription and publication of media, advertisement, picture and other information are realized, and the display and search service function of Mapabc is used to display the information image on Web map. (4) the GPS location of the media is realized, the deep mining of the recorded media is carried out, including the change and dismantling of the records, and the irregular content release and monitoring of the recorded media information is carried out.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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