服饰平面广告中模特姿态表现的研究
[Abstract]:At present, the competition in the clothing industry is very fierce, both at home and in the world. In this fierce background, the apparel industry is an important means for the design, production and promotion of clothing, especially the design, production and promotion of brand clothing. On the other hand, with the rapid development of the economy and society, as well as the great development and prosperity of the cultural industry, the aesthetic concept of the people is beginning to be personalized, the image and the graceful model posture have been rich in the expression of the product, and become a unique visual culture to attract the audience's eyes. It is in such a background that the model's posture is one of the basic means of the fashion trend, and the requirements of the various circles are gradually increased to the high level of the one-to-one of the gods, the shape and the feeling, which is for the brand planning personnel, The professional level and the creative level of the relevant practitioners, such as the advertising creative personnel and the models, put forward a higher level of challenge. Based on the research results of the researchers at home and abroad, this paper uses the methods of literature, summary, field investigation and comparative analysis to study the relationship between the model and the plane advertisement of the dress, based on the research results of the researchers at home and abroad. The type and shape of the model's attitude performance, the application of the model's posture performance in the plane advertisement of the dress, and the value of the model's posture performance in the plane advertisement of the dress reflect the four main aspects, and finally, the conclusion and the corresponding prospect are summarized. The purpose of this paper is to use the model's attitude to show the time features of the fashion trend. The thesis is divided into five levels. First, from the analysis of the realistic background and theoretical research background of the model's attitude performance in the current dress plane advertisement, this paper expounds the importance and necessity of the subject research, and provides the theoretical basis for this study. Secondly, the relationship between the model and the plane advertisement of the dress is analyzed. The article sums up the initiation of the plane advertisement of the dress and the appearance of the model in the plane advertisement of the dress in the development course, and expounds the relationship between the two aspects from the wide popularity, the good display effect and the model's posture performance and the creativity of the clothing advertisement. Third, the type and shape of the model's attitude performance are analyzed. The fourth is to analyze the application of the model's pose in the plane advertisement of the dress. The presentation effect of the model's attitude is described mainly from the different image of the human body, the different style of clothing and the three aspects of the local dress and the decoration. The fifth is to analyze the value of the model's attitude in the plane advertisement of the dress. The main expression of the model's attitude shows that the three key points of the aesthetic value, the creative value and the brand value coincide with each other, and the visual effect of the model's posture performance should be recognized by the designer and the consumer, and it is the brand. The life and the emotional world of the models and the masses are of value. The research results show that the art form of the plane advertisement of the dress is brand-new and comprehensive. From the angle of aesthetics, it has a distinct artistic beauty and formal beauty, and also contains a profound cultural implication. As the vivid and vivid body language in the plane advertisement of the dress, the model's posture performance is not only the interpretation and the deduction of the characteristics of the dress, but also the core of the information and the emotional communication with the audience. the model posture performance can make the picture display of the clothes plane advertisement more attractive, To contribute to consumption. The model posture in the future clothing plane advertisement will be freely created in various levels, various angles and various orientations, not only has a more visual impact force in the external space form, but also has a richer aggregation and excavation in the mood change and the cultural connotation, The model attitude in the plane advertisement of the dress will be more creative and brand-effective.
【学位授予单位】:安徽工程大学
【学位级别】:硕士
【学位授予年份】:2016
【分类号】:TS942.5
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