二维图形与图像新视觉审美现象研究
发布时间：2019-06-11 12:11
【摘要】： 当前设计领域呈现出了不同以往的崭新面貌,标志、广告、包装、插画,乃至环境与建筑都展现出一种“繁复”的装饰化的设计风格。在平面设计当中,从最具有变化性的二维图形与图像来看就具有这一新视觉审美现象的明显特征。这一现象也反映出当今人们的审美观念更具有多元化、包容度与综合性。这种复杂的设计风格不仅是一种新的视觉审美现象,也成为了当下流行文化的一部分。而透过这一现象,可以看出,社会环境的发展,人们生活方式的改变,艺术发展过程的演进,以及当前日新月异的数字技术的推动,都是造成这一新视觉审美现象产生的重要因素。探知这些原因正是为了对这一现象更为深刻地理解,从而明确它在设计当中的位置以及可能发展的趋势,为设计师以及追逐这一潮流的人们进行合理的引导。 从新视觉审美现象与设计的关系来看,形式永远都是思维的外在表现,而良好的设计思维是决定设计成败的重要因素,无论是怎样的视觉形式都只有建立在有创造性的设计思维之上才是富有生命力的,否则,再怎样绚丽的外表都只是空洞的躯壳,不能成就真正有价值的设计作品。新的视觉审美现象若需要持续发展下去并富有源源不断的生命力,所需要的决不仅仅是图形形态自身的变化与组合,创造性的设计思维才是成就它的关键。
[Abstract]:At present, the field of design shows a new appearance, logo, advertisement, packaging, illustration, and even the environment and architecture all show a kind of "complicated" decorative design style. In graphic design, from the point of view of the most variable two-dimensional graphics and images, it has the obvious characteristics of this new visual aesthetic phenomenon. This phenomenon also reflects that people's aesthetic concept is more diversified, inclusive and comprehensive. This complex design style is not only a new visual aesthetic phenomenon, but also a part of the current popular culture. Through this phenomenon, we can see that the development of social environment, the change of people's way of life, the evolution of art development process, and the promotion of digital technology with each passing day. Are the important factors that cause this new visual aesthetic phenomenon. To find out these reasons is to understand this phenomenon more deeply, so as to clarify its position in design and possible development trend, and to guide designers and people who chase this trend reasonably. From the relationship between new visual aesthetic phenomenon and design, form is always the external expression of thinking, and good design thinking is an important factor to determine the success or failure of design. No matter what kind of visual form is based on creative design thinking is full of vitality, otherwise, no matter how gorgeous appearance is only empty body, can not achieve truly valuable design works. If the new visual aesthetic phenomenon needs to continue to develop and full of continuous vitality, what is needed is not only the change and combination of the graphic form itself, but also the creative design thinking is the key to its achievement.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：TP391.41
本文编号：2497179
[Abstract]:At present, the field of design shows a new appearance, logo, advertisement, packaging, illustration, and even the environment and architecture all show a kind of "complicated" decorative design style. In graphic design, from the point of view of the most variable two-dimensional graphics and images, it has the obvious characteristics of this new visual aesthetic phenomenon. This phenomenon also reflects that people's aesthetic concept is more diversified, inclusive and comprehensive. This complex design style is not only a new visual aesthetic phenomenon, but also a part of the current popular culture. Through this phenomenon, we can see that the development of social environment, the change of people's way of life, the evolution of art development process, and the promotion of digital technology with each passing day. Are the important factors that cause this new visual aesthetic phenomenon. To find out these reasons is to understand this phenomenon more deeply, so as to clarify its position in design and possible development trend, and to guide designers and people who chase this trend reasonably. From the relationship between new visual aesthetic phenomenon and design, form is always the external expression of thinking, and good design thinking is an important factor to determine the success or failure of design. No matter what kind of visual form is based on creative design thinking is full of vitality, otherwise, no matter how gorgeous appearance is only empty body, can not achieve truly valuable design works. If the new visual aesthetic phenomenon needs to continue to develop and full of continuous vitality, what is needed is not only the change and combination of the graphic form itself, but also the creative design thinking is the key to its achievement.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：TP391.41
【引证文献】
中国硕士学位论文全文数据库 前1条
1 赵小芳;现代白酒酒标的视觉语汇研究[D];湖南工业大学;2010年
，本文编号：2497179
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