中国网络VIP小说论析
发布时间:2018-01-12 13:26
本文关键词:中国网络VIP小说论析 出处:《山东师范大学》2017年硕士论文 论文类型:学位论文
更多相关文章: 网络VIP小说 IP热 粉丝经济 发展与困境
【摘要】:从2003年诞生伊始,网络VIP小说的创作队伍不断壮大,终于在被称为“IP元年”2015年迎来“爆发”。如果说在此之前网络VIP小说的热闹更多地是在行业内和爱好者那里,那么IP元年之后它则成了众所周知的了。由网络VIP小说改编的游戏、电影、电视剧、网络剧等每天都在人们的眼前、耳边充斥着,躲都躲不过。网络VIP小说发展的势头十分凶猛,由于它诞生在网络上,它所拥有的网络基因可以十分自然地与新媒介迅速产生“化学反应”,进而融合,使经营者获得可喜的收益。由此,可以说网络VIP小说成了网络时代的“兵家必争之地”。本论文试图通过围绕有关网络VIP小说的商业本位表现、作品的文本特质、发展与困境来对其进行外部和内部的分析论证,从而初步地揭示网络VIP小说“从哪里来,呈现的变化,到哪里去”的问题。正是按照这样的逻辑,论文分别从网络VIP小说的商业本位表现、主要文本特质、发展与困境三个方面展开,构成论文的三个章节。本论文共分为绪论、正文、结语三部分:绪论部分首先给予研究对象准确的界定,然后对前人的研究成果进行综述。通过梳理繁多的前辈研究资料,比较清晰明确地分析出研究对象概念的明确与模糊之处。网络文学创生之初,文学界并没有做好接受它的准备,从而导致一家之言,千万家之言大致趋于同的现象,这就是笔者在绪论部分所列举出来的,那么多对网络文学的定义之中,原创性最强的文章当属杨新敏的《网络文学刍议》,可以说这篇文章对网络文学的分析与定义几乎囊括了后来大部分文章中的观点,相应地,后面的文章多数引用了这篇文章里的观点。对网络文学定义的探讨集中出现在二十一世纪初的前六年里,之后由于盛大文学的崛起与长篇付费小说的火热,为数不多的研究者纷纷将视野转入到网络文学火热现象与具体小说的解读中。对网络文学定义问题的探讨暂时告一段落,不过“网络文学”这四个字更像是个不得已而称之的概念固定下来。正文部分共分为三章,每章为成三个小节。第一章主要分析网络VIP小说的商业本位表现,分别从文学网站宏观层面以及网站上呈现出的具体操作的微观层面探讨网络VIP小说的生存环境;文学网站商业化的历程从某种程度上,可以看作是网络小说一步一步走向商业化本位的过程。从具体操作层面上来看,本章分析到的“圈子经济”“病毒营销”、粉丝经济与IP开发,都可以称得上是文学网站商业本位的特征。第二章主要通过细度网络VIP小说作品,分析其与众不同的特质,本章从“金手指”,升级体系、地图切换与超长篇,人鬼神兽怪混杂的世界三个方面分析网络VIP小说的特质,揭示出其独特性;第三章直面网络VIP小说的发展与困境。网络VIP小说是网络商业文学的核心,说其是市场的附庸这话并不恰当,而应该说市场是其存在的前提,它的出现便是商业机制的推动与规训。它在发展,在提高,但面对现实,我们要具体问题具体分析。结语部分在总结全文的基础上,提出一点对网络小说的意见与建议。
[Abstract]:From the beginning of 2003 the birth of VIP network fiction creation team growing, finally being called IP first year in 2015 ushered in the "outbreak". If the prior network VIP novel is more lively in the industry and fans there, then IP first year after it has become known as the adaptation of the. VIP network novel games, movies, TV series, drama and other networks every day in people's eyes, ears filled with, hide. But the development of the network VIP's momentum is very fierce, because it was born in the network, it has the network gene to naturally and rapidly produce new media "chemical reaction, fusion and make operators gratifying gains. Thus, it can be said that the network has become the Internet age VIP novel" soldier a hotly contested spot ". This thesis about network VIP novel commercial standard performance works The text characteristics, development and difficulties to analysis the internal and external to it, thus preliminarily reveal the network VIP novel "from where, to present the change, where the problem is. According to this logic, this paper respectively from the network VIP novel business standard, the main features of text, three aspects of development and difficulties, three chapters of the thesis. This thesis consists of introduction, text, conclusion of three parts: the introduction part first gives the definition of the research object accurately, then the results of previous studies are reviewed. By combing various predecessors research data, comparative analysis of research object clear concept clear and vague. At the beginning of the creation of network literature, literary circles are not ready to accept it, resulting in thousands of words of the statements of a school, roughly to the same phenomenon, it is the introduction of Branch listed, so many definitions of the network literature, the original article is Yang Xinmin's "strongest Internet Literature", it can be said that the analysis and definition of the network literature this article includes almost later most of the viewpoints in the article, accordingly, the back of the article most quoted this article views study on network literature. The definition of appearing in early twenty-first Century six years ago, after the rise and long grand literary novels pay hot, reading a few researchers are turning to the network literature to hot phenomenon and the novel. On the specific definition of the temporary network literature a paragraph, but "this four word network literature" is more like a last resort concept called fixed. The body is divided into three chapters, each chapter into three sections. The first chapter mainly The analysis of network VIP novel business based performance, micro level specific operation show from the macro level and the literary website on the website of VIP's network environment; commercial literature website history to a certain extent, can be regarded as the network novel step by step toward the commercialization process standard. From the specific operation perspective, this chapter analyzes the "economic circle" and "viral marketing", a fan of the economy and the IP development, can be regarded as literary website commercial standard features. The second chapter mainly through the network of VIP novel product fineness, analysis of the out of the ordinary characteristics, this chapter from the "golden finger", upgrade system, map switch with long, strange animal ghost three aspects of the world of hybrid network VIP analysis the characteristics of novel, reveals its unique; the third chapter face the development and predicament of network VIP novel network VIP. The novel is the core business of network literature, it is said that the market dependency is not appropriate, but it should be said that the market is the premise of its existence, its appearance is to promote business and discipline mechanism. It is in the development, improve, but in the face of reality, we need to analyze specific issues. The conclusion part summarizes the the full text, put forward opinions and suggestions on the network's point.
【学位授予单位】:山东师范大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:I207.42
【参考文献】
相关期刊论文 前10条
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