中国网络文学海外传播:“全球圈粉”亦可成文化战略

发布时间：2018-01-17 14:29

本文关键词：中国网络文学海外传播:“全球圈粉”亦可成文化战略　出处：《东岳论丛》2017年09期 　论文类型：期刊论文

【摘要】："中华文化全球传播"将上升为新一轮国家传播战略大势,中国网络文艺特别是网络文学海外传播或将成为国家对外传播战略新亮点。通过分析从2016-2017年度中国网络文学"海外传播热"的原因,并追溯其近二十年海外传播的热点与现象、事实与成就、形势与趋势,判断中国网络文学海外传播、全球圈粉,亦可成为中国全球文化战略的主角。中国网络文学评论评价体系目前严重滞后、匮乏和缺席,对中国网络文学海外传播的历史、现状和发展趋势进行调查研究迫在眉睫。以此为基础方能构建中国网络文学评论评价体系,为中国网络文学海外传播,实施国家对外传播战略,打造国家文化自信,筑就中华民族伟大复兴文艺高峰时代贡献力量。
[Abstract]:"Global dissemination of Chinese Culture" will rise to a new round of national communication strategy. China's network literature and art, especially the overseas dissemination of network literature, may become a new bright spot in the country's strategy of external communication. This paper analyzes the reasons for the "overseas communication boom" of China's network literature in 2016-2017. It also traces the hot spots and phenomena, the facts and achievements, the situation and the trend of overseas communication in the past two decades, and judges the overseas communication of Chinese online literature, the global circle fan. The evaluation system of Chinese online literature review is lagging seriously, lacking and absent, and the history of overseas dissemination of Chinese online literature. It is urgent to investigate and study the current situation and development trend. Only on this basis can we construct the evaluation system of Chinese online literature review and implement the national strategy of external communication for the overseas dissemination of Chinese online literature. Build national cultural confidence, build on the great rejuvenation of the Chinese nation literature and art peak era contribution.
【作者单位】：临沂大学中国文艺评论基地;
【分类号】：I206.7
【正文快照】： 2017年,“中华文化全球传播”或将上升为顶层设计极其重要的新一轮“国家传播战略”。中国国家形象、中华优秀传统文化、网络文艺特别是网络文学的海外传播,将渐次成为三个不同层面国家对外传播战略的重点与亮点。在西方流行文化在全球范围内大肆输出的语境下,以网络文学为代

【相似文献】