网络文学的群体传播研究

发布时间：2018-04-13 00:03

本文选题：网络文学 + 群体传播　；参考：《吉林大学》2017年硕士论文

【摘要】：读者群体是网络文学的重要组成部分,群体传播则是网络文学的重要传播形式。网络文学发展过程中,由网络小说作者及读者所组成的传播群体,通过线上互动和线下集聚相结合的方式丰富了网络文学的内容,使网络文学时刻处于动态传播中。本文的研究对象正是网络文学传播过程中出现的群体,通过研究以网络小说为核心开展的群体传播活动,分析其在内部组成、行为特征、传播策略等方面表现出的特征,研究群体传播在网络文学发展过程中发挥的作用。本文重点论述的第一部分是网络文学传播群体的组成,及其表现出的属性差异与行为特征。这部分详细介绍了网络文学传播过程中的群体与个人,并将传播群体按属性差异分为规范群体、宽松群体及线上线下相结合的群体三大类。通过分析群体在传播过程中表现出的行为特征,肯定其自组织性、再创造性与模仿性。本文重点论述的第二部分是网络文学群体传播的途径、类型以及传播策略。群体传播模式不仅为读者提供了获取更多相关信息和自由讨论的机会,也让他们参与到小说创作和传播过程中。通过研究群体传播途径及策略对网络小说内容及发展的影响,能够帮助小说作者及文学网站获得更多读者支持,也能推动网络小说影响力的扩大。最后,本文从积极和消极两个方面简要探讨了群体传播给网络文学带来的影响,着重分析了群体传播模式中存在的弊端,并提出了一些针对性的解决策略,希望放大群体传播的积极作用,推动网络文学产业化发展。总的来说,互联网为群体传播提供了新的发展方向,网络文学则为其提供了丰富的内容选择。以群体传播模式为切入点进行研究,能够更好的体现“人”在网络文学传播过程中的作用,也能直观反映阅读群体对网络小说的诉求。
[Abstract]:The group of readers is an important part of network literature, and group communication is an important form of communication of network literature.In the course of the development of network literature, the communication group composed of the writers and readers of the network novel enriches the content of the network literature by the way of the combination of online interaction and offline gathering, and makes the network literature always in the dynamic propagation.The research object of this paper is the group that appears in the course of the network literature communication. By studying the mass communication activities carried out with the network novel as the core, this paper analyzes its characteristics in the aspects of internal composition, behavior characteristics, communication strategy and so on.This paper studies the role of mass communication in the development of network literature.The first part of this paper focuses on the composition of the network literature communication group and its characteristics of attribute and behavior.This part introduces in detail the groups and individuals in the process of network literature communication, and divides the communication groups into three categories according to their attributes: normative group, loose group and combination of line and line.By analyzing the behavior characteristics of the group in the process of communication, we affirm its self-organization, creativity and imitation.The second part focuses on the ways, types and strategies of network literature group communication.The mass communication model not only provides readers with the opportunity to obtain more relevant information and discuss freely, but also allows them to participate in the process of novel creation and dissemination.By studying the influence of mass communication approaches and strategies on the content and development of online novels, it can help the writers and literary websites to gain more readers' support, and can also promote the expansion of the influence of online novels.Finally, this paper briefly discusses the influence of group communication on network literature from both positive and negative aspects, analyzes the disadvantages in the mode of group communication, and puts forward some targeted solutions.I hope to enlarge the positive role of mass communication and promote the development of network literature industrialization.In general, the Internet provides a new development direction for mass communication, while network literature provides a rich choice of content.The research on the mode of mass communication can better reflect the role of "human" in the process of communication of network literature, and can also directly reflect the demands of reading groups on network novels.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;I206.7

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