网络文学的商品化叙事研究

发布时间：2019-05-23 22:27

【摘要】：伴随网络技术的革新、传播方式的快捷,蓬勃的生命力让网络文学迅速在众多文学模式中脱颖而出,给传统文学形成了巨大的冲击。从一开始的免费到VIP收费,从单一书写、出版到如今多元的产业化发展,凸显了网络文学的商品性。网络文学作品的宣传造势、影视改编、实体出版等在网站、企业、媒体的运作下形成了一套成熟的文学产业链。产业链的形成加速了网络文学的蓬勃发展,也使网络文学产业化成为了朝阳产业,体现了网络文学大众化、读者导向及娱乐性的特征。商品化叙事对于网络文学的影响有利有弊,一方面催生了网络文学的不断发展和繁荣,并不断创新,以满足市场需求,其娱乐性也给受众带来了乐趣;另一方面,在发展繁荣的过程中,网络文学商品化叙事的合法化危机不断显现。因此,分析和梳理网络文学商品化叙事,有利于警惕网络文学商品化带来的危机,并对网络文学做出合理地价值判断,平衡网络文学作品的商品性及文学性,使网络文学商品化叙事更加健康有序规范地作用于发展,产生更多优秀的作品。
[Abstract]:With the innovation of network technology, the speed of communication and the vigorous vitality of network literature, network literature stands out among many literary models, which has a great impact on traditional literature. From the beginning of free to VIP fees, from a single writing, publishing to today's pluralistic industrialization development, highlights the commodity nature of network literature. The propaganda of network literary works, film and television adaptation, entity publishing and so on have formed a set of mature literary industrial chain under the operation of website, enterprise and media. The formation of industrial chain accelerates the vigorous development of network literature, and also makes the industrialization of network literature become a sunrise industry, which embodies the characteristics of popularization, reader orientation and entertainment of network literature. The influence of commercialized narration on network literature has both advantages and disadvantages. On the one hand, it gives birth to the continuous development and prosperity of network literature, and constantly innovates to meet the market demand, and its entertainment also brings fun to the audience; On the other hand, in the process of development and prosperity, the legalization crisis of commercialized narration of network literature continues to appear. Therefore, the analysis and combing of the commercialized narration of network literature is helpful to guard against the crisis caused by the commercialization of network literature, to make a reasonable value judgment of network literature, and to balance the commercialization and literariness of network literature works. Make the commercialized narration of network literature play a more healthy and orderly role in the development and produce more excellent works.
【学位授予单位】：湖南科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：I206.7

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