基于Shapley模型的KTV音乐版权费征收策略

发布时间：2018-04-11 07:50

本文选题：版权费 + KTV　；参考：《技术经济与管理研究》2014年02期

【摘要】：在KTV中收取音乐版权费可以激发音乐人的创作热情,推动我国文化产业蓬勃发展。然而这涉及到唱片公司、音乐著作人、KTV场所经营者等多方面的利益,将版权费在多个主体间进行合理分配成为当务之急。本文基于合作博弈论中的Shapley模型,对当前我国KTV音乐版权费用的征收方式进行了分析。结合当前存在的问题提出了"版权费与经营收益挂钩,版权费按Shapley模型分配"的解决方式,既保证了KTV经营者、消费者的利益,又能将版权费用在音乐著作权人之间进行合理分配。为解决Shapley模型的缺陷,本文基于具体问题,提出了"贡献因子"、"渴望函数"、"意愿因子"等概念,对原始Shapley模型进行加权改进,并结合具体案例对模型进行了解释与验证。最后对模型的应用进行了评价,并提出进一步的研究方向。
[Abstract]:The collection of music royalties in KTV can stimulate the creative enthusiasm of musicians and promote the vigorous development of Chinese cultural industry.However, this involves the interests of record companies, music writers and KTV operators, so it is urgent to allocate royalties reasonably among many subjects.Based on the Shapley model of cooperative game theory, this paper analyzes the current collection method of KTV music copyright fee in China.Combined with the existing problems, this paper puts forward a solution that "the copyright fee is linked to the operating income, and the copyright fee is allocated according to the Shapley model", which not only guarantees the interests of the KTV operators and consumers,And the cost of copyright can be reasonably distributed among the music copyright owners.In order to solve the defects of Shapley model, this paper puts forward the concepts of "contribution factor", "desire function" and "willing factor" based on specific problems, and makes a weighted improvement on the original Shapley model, and explains and verifies the model with concrete cases.Finally, the application of the model is evaluated, and further research directions are proposed.
【作者单位】：天津财经大学;
【基金】：国家社会科学基金项目(10BTJ011)
【分类号】：J692.4

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