论Web2.0平台音乐符号的情感表达作用
发布时间：2018-12-24 09:30
【摘要】：Web2.0技术的迅速发展,为信息的快速、多向传播提供了技术平台。在此平台之上如何让信息更有效,更高效的传播,对商家、企业和个人都提出了新的挑战和机遇。以往互联网信息传播中,人们一般更关注视觉符号的传播——尤其会放大视频和文字的作用,忽略音乐符号的影响力。实际上,音乐作为一种符号或主导或辅助信息传播的作用要远远大于它的“欣赏收听”功能。本文将以Web2.0平台的音乐符号为研究对象,运用传播学,音乐学和音乐美学的研究视角,结合Web2.0平台上具体的案例,分析音乐符号在信息传播中的情感表达作用。同时指出音乐符号的情感表达并不是单独存在的,它是基于“人”和Web2.0平台,与其他形式的多媒体信息相结合,共同作用所产生的信息传播行为。在此过程中音乐符号与受众建立了一种关系,这种关系不仅对了解Web2.0平台的受众心理和消费习惯有巨大的帮助,更为商家和个人打开了一条网络营销的新思路。
[Abstract]:The rapid development of Web2.0 technology provides a technical platform for the rapid and multidirectional dissemination of information. On this platform, how to make the information more effective and efficient, which brings new challenges and opportunities to businesses, enterprises and individuals. In the past, people pay more attention to the transmission of visual symbols, especially to enlarge the role of video and text, and ignore the influence of music symbols. In fact, music as a symbol or as a leading or auxiliary role in the dissemination of information is far greater than its "appreciation and listening" function. This article will take the music symbol of the Web2.0 platform as the research object, uses the communication, the musicology and the music esthetics research angle of view, unifies the concrete case on the Web2.0 platform, analyzes the music symbol in the information dissemination emotion expression function. At the same time, it points out that the emotional expression of musical symbols does not exist alone, it is based on "human" and Web2.0 platform, and combined with other forms of multimedia information, the joint action of information dissemination behavior. In this process, music symbols establish a relationship with the audience, which not only has great help to understand the audience psychology and consumption habits of Web2.0 platform, but also opens a new way of network marketing for merchants and individuals.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J605
本文编号：2390460
[Abstract]:The rapid development of Web2.0 technology provides a technical platform for the rapid and multidirectional dissemination of information. On this platform, how to make the information more effective and efficient, which brings new challenges and opportunities to businesses, enterprises and individuals. In the past, people pay more attention to the transmission of visual symbols, especially to enlarge the role of video and text, and ignore the influence of music symbols. In fact, music as a symbol or as a leading or auxiliary role in the dissemination of information is far greater than its "appreciation and listening" function. This article will take the music symbol of the Web2.0 platform as the research object, uses the communication, the musicology and the music esthetics research angle of view, unifies the concrete case on the Web2.0 platform, analyzes the music symbol in the information dissemination emotion expression function. At the same time, it points out that the emotional expression of musical symbols does not exist alone, it is based on "human" and Web2.0 platform, and combined with other forms of multimedia information, the joint action of information dissemination behavior. In this process, music symbols establish a relationship with the audience, which not only has great help to understand the audience psychology and consumption habits of Web2.0 platform, but also opens a new way of network marketing for merchants and individuals.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J605
【参考文献】
相关期刊论文 前1条
1 蒋盛益;李霞;李碧;王连喜;;音乐情感自动分析研究[J];计算机工程与设计;2010年18期
，本文编号：2390460
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