对普通高校学生音乐消费行为及心理的调查与分析

发布时间：2018-06-23 00:02

本文选题：普通高校 + 凋查问卷　；参考：《上海音乐学院》2010年硕士论文

【摘要】： 大学生作为社会群体中的一类,他们所接受的学校音乐教育、所处的社会环境以及该年龄的心理特征,构成了他们特有的音乐消费特点,产生了与其他消费者不同的音乐消费需求,研究他们的音乐消费心理和音乐消费行为有助于认识大学生的音乐需求、音乐喜好,可以更好地对他们的音乐消费行为进行适当的引导,为高校公共音乐教育提供可靠依据。本文通过自制的51题问卷,分别从大学生音乐消费的心理倾向、大学生音乐消费行为的表现以及大学生对音乐消费的态度这三个角度对浙江省13所高校的1001名在校大学生展开了系统的调查。调查结果显示,从音乐消费的内容上看,大部分大学生都选择了娱乐活动和购买欣赏音乐工具作为最主要项目；从消费行为的信息收集角度看,网络是大学生获取音乐信息最主要途径；从购买音乐商品的决策来看,大学生主要是考虑音乐作品对自身的吸引；从参与音乐活动的比例看,女生明显得高于男生。总的来说,大学生的音乐消费还是比较理性的,不是人们想象中那么冲动。但是大学生走在时尚的前沿,他们中的大部分喜欢流行音乐。同时,本问卷的结果也暴露了大学生音乐消费行为存在的一些问题,比如,调查发现他们的音乐消费行为易受群体的影响、他们追求音乐消费行为的个性化、受传统实用主义消费观念的影响较多、具有音乐消费多元化倾向、追求时尚性音乐消费、存在超前音乐消费误区、音乐消费结构不合理、不同个体之间音乐消费支出差距大等现象。根据调查的结果,本文对普通高校大学生音乐消费行为及心理特征形成的内部原因和外部原因进行了详细的分析与讨论。笔者认为需要因素、刺激因素以及趋同性因素是大学生音乐消费行为的内在需要和动机来源,情感因素也促使了音乐消费行为的产生。而外在的从众效应、周围群体以及大众文化传播手段都对大学生的音乐消费行为和心理也产生了一定的影响。最后,本文根据以上的分析,提出了一系列适合在普通高校推广的音乐教育策略,以引导大学生的音乐消费行为和心理向更健康、更积极的方向发展。
[Abstract]:College students as a kind of social groups, they receive school music education, the social environment and the psychological characteristics of the age, constitute their unique music consumption characteristics. Different from other consumers' music consumption needs, the study of their music consumption psychology and behavior will help to understand the music needs and music preferences of college students. It can better guide their music consumption behavior and provide reliable basis for public music education in colleges and universities. Through self-made 51 questions questionnaire, this paper analyzes the psychological tendency of college students' music consumption. A systematic survey of 1001 college students in 13 universities in Zhejiang Province was carried out from the three angles of the performance of music consumption behavior of college students and the attitude of college students towards music consumption. The results show that most college students choose entertainment activities and music appreciation tools as the main items in terms of the content of music consumption, and from the perspective of consumer behavior information collection, Network is the most important way for college students to obtain music information; from the decision of purchasing music commodities, college students mainly consider the attraction of music works to themselves; from the proportion of participation in music activities, girls are obviously higher than boys. In general, the music consumption of college students is more rational, not so impulsive as people imagine. But college students are at the forefront of fashion, and most of them like pop music. At the same time, the results of this questionnaire also exposed some problems existing in music consumption behavior of college students. For example, the investigation found that their music consumption behavior is easy to be influenced by groups, and they pursue the individuation of music consumption behavior. Influenced by the traditional pragmatism consumption concept, it has the tendency of music consumption diversification, the pursuit of fashion music consumption, the misconception of leading music consumption, and the unreasonable structure of music consumption. The difference between different individuals in the expenditure of music consumption is large and so on. According to the results of the investigation, this paper makes a detailed analysis and discussion on the internal and external reasons for the formation of music consumption behavior and psychological characteristics of college students. The author thinks that the need factor, the stimulation factor and the convergence factor are the intrinsic need and the motive source of the music consumption behavior of the university students, and the emotion factor also promotes the music consumption behavior. But the external conformity effect, the surrounding group and the mass culture dissemination means all have the certain influence to the university student's music consumption behavior and the psychology. Finally, based on the above analysis, this paper puts forward a series of music education strategies suitable for popularization in colleges and universities, in order to guide the music consumption behavior and psychology of college students to develop in a more healthy and positive direction.
【学位授予单位】：上海音乐学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J60-05

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