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近20年交响音乐演出市场在青岛的发展研究

发布时间:2018-09-11 15:30
【摘要】: 本论文选取青岛市交响音乐演出市场的发展为研究对象,以文献资料为基础,通过具体案例分析、问卷调查等研究方法,对近20年交响乐演出市场在青岛的发展情况进行了系统的梳理,同时,对演出市场所涉及的表演团体、中介机构、消费者三方的发展现状及存在问题做出阐述,并提出相应的建议和意见。 全文共分四章,集中围绕演出市场所涉及各方进行全面、系统的分析研究。第一章,从总体上理顺了近20年交响乐演出市场在青岛的发展历程,对各个不同时期的发展情况做出总结,并将其大致划分为四个历史时期,即萌芽期、初步发展期、逐步成熟期和繁荣期。第二章,着重对演出团体进行分析,选取青岛交响乐团作为具体案例,对乐团的发展过程、内外发展环境以及未来发展做出详细论述。第三章,以演出经纪机构为主要研究对象,将青岛市文化艺术交流中心作为具体案例,对其发展、市场运作以及存在的优劣势进行了一定的阐述。第四章,是对交响乐听众的现状调查,通过问卷、访谈等研究方法,对青岛交响乐听众现状及存在问题进行了详细的叙述。
[Abstract]:This paper selects the development of Qingdao symphony music performance market as the research object, based on the literature, through the specific case analysis, questionnaire and other research methods. This paper systematically combs the development of symphony performance market in Qingdao in the past 20 years. At the same time, it expounds the present situation and existing problems of the performance groups, intermediary organizations and consumers involved in the performance market. And put forward the corresponding suggestions and opinions. The full text is divided into four chapters, focusing on the performance market involved in a comprehensive, systematic analysis. The first chapter, in general, straightens out the development course of symphony market in Qingdao in the past 20 years, summarizes the development of different periods, and roughly divides it into four historical periods, that is, the budding period and the initial development period. Gradual maturity and prosperity. The second chapter focuses on the analysis of the performing groups, selects Qingdao Symphony Orchestra as a specific case, discusses the development process, internal and external development environment and the future development of the Orchestra in detail. The third chapter takes the performing agency as the main research object, taking Qingdao Culture and Art Exchange Center as the concrete case, expounds its development, market operation and the advantages and disadvantages of the existence to a certain extent. The fourth chapter is a survey of the present situation of symphony listeners, through questionnaires, interviews and other research methods, Qingdao symphony audience status and existing problems are described in detail.
【学位授予单位】:青岛大学
【学位级别】:硕士
【学位授予年份】:2010
【分类号】:J692

【参考文献】

相关硕士学位论文 前2条

1 张弛;中演公司在国内演出市场上的营销策略[D];对外经济贸易大学;2000年

2 王晓燕;“高雅艺术进校园”活动的现状调查及对策研究[D];福建师范大学;2008年



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